Author : Dave Hertner Contact : effectus@cyberwealth-institute.com Web Site : http://www.cyberwealth-institute.com Word Count : 665 Wrap : 60 characters Title : "Monetizing a Company's Web Site"
Description: Do you know that most corporate web sites make NO money for the companies that own them? This article explains the steps involved in seeking out these 'Dead Sites'. It shows the reader how to find and 'Monetize' these sites for profit.
Copyright 2002 (c) Dave Hertner, All rights Reserved. Permission is granted to electronically reprint the following article, in your publication, e-book or web site, as long as there are no changes made to the copyright info and the resource box is included with the article.
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"Monetizing a Company's Web Site"
by Dave Hertner © Copyright 2002 All Rights Reserved
Do you know that most corporate web sites make NO money for the companies that own them? They simply set up this elaborate whiz-bang site that is intended to provide information to the public about the products or services they offer.
What a bunch of phooey!!
A web site should not exist if its sole purpose is anything other than to make money for the entity that owns it.
I don't know whether or not you noticed or not but for me there were costs involved in the creation and maintenance of my web site.
I work for a large company that receives about 35,000 visits to its website per year. They have a web master who gets paid about $50,000 per year and he does a beautiful job in maintaining a beautiful web site. This translates into a cost of $1.43 per visit. How long would you and I last in business if we had to pay $1.43 to each person who visited our site?
One day I went to the president of the company and asked him how much the web site was earning the firm. He just sort of blinked. "The web site isn't a revenue generator" he said. I asked him if he knew what an 'Unrealized Asset' was. I got a blank stare and 'a you are starting to waste my time' look.
This is a VERY common occurrence!! You would think that in this day in age the people running these large companies would be utilizing every mechanism within the company to generate additional revenue. This is just not the case.
Here is an OPPORTUNITY!!! Take note please!! If you have even modest skill with the computer you will be able to go into a company and turn their web site into a revenue generator.
Here are the steps:
1. Look through your local phone book and target the medium size businesses. Businesses where you cannot buy their products either through retail or wholesale channels are best.
2. Visit their web sites and find out whether they have any advertising or buttons that link you off to areas where you can make purchases. If not you have yourself what I call a 'Dead Site".
3. Your next move is to call the company and ask for the Web Master. Ask this person whether he/she thinks that the management/owner would like to generate additional non-core product revenue. If the answer is yes you make an appointment to meet the Web Master and his/her boss as soon as possible.
4. You will need to work out a compensation agreement with the company that may be a flat fee coming out of revenue generated or it could be a percentage of the total gross revenue generated as a result of your efforts.
5. The next step is to monetize the site through the use of an Affiliate Program Manager. This is a NO cost process that places advertising and links into sites that pay commissions. There are some very good firms out there that have the whole process down to a science. http://www.commissionjunction.com is one such company that can accomplish this for you.
6. The last part of the puzzle is to do some promotion of the site. This can be accomplished by putting out a press release or by writing an article about the company and submitting it to a trade publication. You should state clearly that the web site is new and improved and that it now offers much more to the visitor than simply information about the company. You want to create an experience for those who visit the site.
There are thousands of companies out there that have no idea that their web site can make a respectable income. You need to show them that the traffic currently visiting the site can be grown and that monetizing the web site will make an impact on the bottom line.
To Your Wealth!!!
Dave Hertner
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5 Millionaire Information Marketers Teach You How They Pull $10,000 Or More A Month! FREE Report shows you how and tells who these "Super" Marketers are and how they can help you reach your dreams! Your FREE information packed report is at: http://www.cyberwealth-institute.com _____________________________________________________________
About Author :
Dave Hertner writes articles that are intended to help people
get started along their path to success. He has been there and
his experiences will help those who need a hand getting started
in marketing and in managing their lives.
effectus@cyberwealth-institute.com www.cyberwealth-institute.com