Well, I've been at a few information marketing bootcamp style events, and have gained some insights into the process of marketing infoproducts. I'll share a few of them with you in this short article.

Lesson #1 from the Information Marketing Bootcamp - Give First

The Internet is a vast, rapidly growing resource of information. Several million people toss out their information for others to access and benefit from. What makes your information different? Why should people want your information? How can you create the perception of higher value for your information?

The simple answer - give it away. Not all of it, but a fair representative sample. Enough to prove that your information is good, valuable and relevant to a potential customer.

Lesson #2 from the Information Marketing Bootcamp - Create Value

Information is supposed to be valuable. That's what sets it apart from raw data, which is merely a cluster of unconnected bits and pieces. An infopreneur takes this data, turns it into useful information and then makes it available to people who want it.

But in the process of creating infoproducts and then marketing them, you as an infopreneur can add different levels of value. Most infopreneurs are content doing the bare minimum. By creating even more value for your clients, you'll easily set yourself apart, and that is the best form of information marketing you can use.

Lesson #3 from the Information Marketing Bootcamp - Licence Content

An information marketing model I've not seen taught often, or even used extensively, is leverage. It means doing something that not only works that once, but also has an extended advantage that continues or scales up to higher levels - without requiring you to do anything more.

For example, if you sell an ebook, you get paid once. But if you licence your ebook to other users, so they can sell it and get paid for doing it - then you get paid on an ongoing basis for your content... for as long as others use it!

You can do the same with content on your website, in your newsletter or articles you publish. Extending the value of your information is smart marketing.

Lesson #4 from the Information Marketing Bootcamp - Bundle for Benefit

Another information marketing tactic that works well is to bundle together products and/or services to add greater impact to your infoproduct.

If your primary product is a guide on setting up a website, you can bundle it together with a web hosting service, a software product that helps create websites easily, and a collection of graphics to add color and appeal to the sites your buyers build.

By simply bundling together related products and services, you have created a user experience that's higher than your infoproduct alone can offer. This 'trick' I first learned at an information marketing bootcamp 2 years ago has resulted in a bottomline boost to my infopreneur business of at least 10% per year.

That's a lot - and each of the methods listed above have the potential to give your business a similar boost too. There are many more too, and that's why as an infopreneur you should always be in 'learning' mode, studying other resources on information marketing and if possible attend information marketing bootcamps - so you can give your business that critical competitive edge. About Author :

Internet infopreneur Dr.Mani Sivasubramanian has helped hundreds of business owners build online information empires. He shares powerful tips, ideas and secrets about achieving success and building massive wealth from information products in his "Internet Infopreneur Tips" ezine. Register for free at InfoProfitz - http://www.InfoProfitz.com/ga.htm - or send any email to infopre-tips@aweber.com