How could this happen?

There are many websites, which are suffering from search engine optimization problems in silence and hence these are not optimally functional. These websites usually need just a little tweaking before they can generate any amount of good traffic. The most effective way to tweak a website's is by re-arranging / adding keywords rich content.

How can you achieve great search engine ranking with keywords rich content?

In order to get the highest and best results, you need to pay attention to the following aspects:

1.Position of the keywords - Positioning is very important. It is important that your keywords rich content start with the title of the page. Try as much as possible (without spamming) to include your keywords in the first paragraphs.

2.Frequency - The frequency with which the keyword is encountered by the search engine is also very important. You need to keep in mind that if the frequency of the keyword is too high, then the search engine would reject it; if the frequency of the keywords is too low, it would attract the same fate. The ideal frequency is about 3-5% of the total length of the text.

3.Importance of the keywords - while it is important to maintain a low budget, you would need to use keywords with high prominence if you want to score big with the search engines. The best would be to use sub-topics of some of the high paying keywords and hence create some 'great shakes' of your own, which could be as effective as the leading keywords.

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Serge Daudelin, SEO Consultant. Affordable Search Engine Optimization Services.com