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" Writing "  |
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| Keys to Characterisation |
| 09 Mar 2008 03:50:23 | Aspire2write |
| Keys to Characterisation
Copyright © 2004 Aspire2write.com
Far too many inexperienced writers create flat, stereotypical
characters: the brave fireman, the damsel in distress, the
strict schoolmistress. The best characters are those who evoke
emotions within the reader – fear, admiration, affection,
laughter, horror… If the writer fails to make us ... |
| The Strange Avalanche Iceman Headline Techniqu |
| 09 Mar 2008 03:50:23 | Grady Smith |
| Curiosity. Intrigue. Mystery. All strong components that grab
readers of your headlines by the ear a quite literally drag them
into the rest of your copy.
Of course, if you’ve spent anytime studying headline creation,
you know that the headline can make or break your sales letter.
And the fact is, if you can’ ... |
| Why Should I Bother With Optimised Online Copywriting? |
| 09 Mar 2008 03:50:23 | Jackie Griffiths |
| It's no good having a creative, individual website with
brilliant, informative copy if customers can't find you on the
internet. On the other hand, it's also detrimental if you have a
website that can be easily found (has a high ranking) but people
become bored and alienated reading it.
Producing effective online copywriting is a cre ... |
| The Easiest Way to Create Articles - Public Domain! |
| 09 Mar 2008 03:50:23 | Gerardas Norkus |
| There are many webmasters that find writing articles for their
site to be a very tedious task. Many people who need to write
articles also procrastinate as much as they can to delay the
amount of writing they need to do. Many people dread writing
articles because they find researching for the topic and writing ... |
| What employers look for in freelance writers |
| 09 Mar 2008 03:50:23 | Amber McNaught |
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Freelance writing is as much about selling yourself as it is about writing. With this in mind, we asked some of the employers who use our site, and others like it, just what it is that they look for in a freelance writer. Here"s what they told us:
1. Employers won"t go looking for the information they need
"A ... |
| Chasing the Wild Unicorn: How to find your Unique Writers Voice |
| 09 Mar 2008 03:50:23 | Will Kalif |
| Finding your unique writing style and voice is much like chasing a wild unicorn. You can't do it! The harder you look, the further away it gets. You have to let it come to you. Here is some advice on how to let it come to you.
Writing presents a bit of a dilemma to people in that it is much like many other pursuits yet it i ... |
| The Billionaire Writer's Secret |
| 09 Mar 2008 03:50:23 | Steven Barnes |
| During a career spanning twenty-five years of novel, film, and
television work, I've two major tools most valuable: the yogic
"chakras" for characterization, and Joseph Campbell's model of
the Hero's Journey for plot structure.
These are not random choices, nor were they selected because of
the many intelligent and though ... |
| A Publisher's Rant - Why I Hate The Body of Your Article |
| 09 Mar 2008 03:50:23 | Halstatt Pires |
| I'm a publisher for numerous sites. I HATE many of your
articles. Here's why I hate the body of your article and what
you can do about it.
You're Giving Me A Headache
Let's cut to the chase on this issue. I really don't care what
you write about. As long as it isn't an overt sales pitch, knock
yourself out. I am more intere ... |
| A Good Story Depends on Good Paragraph Writing |
| 09 Mar 2008 03:50:23 | Jennifer Burns |
| Essay writing is not a one-sentence story. Both high school essay writing and college essays depend on paragraph writing. Why do you need them? Because a good story doesn't have only one side. It has several issues. All of them are parts of one general topic called an essay writing theme.
Actually, there ar ... |
| Ways To Promote Your Business When Your Passion is Writing |
| 09 Mar 2008 03:50:23 | Maria Marsala |
| There are at least a "zillion" ways you can market yourself and
your business. Marketing intelligently means finding what you're
passionate about and then using your passion to market. If you
are passionate about writing, below are some ways to promote
your business.
Publish an ezine using your original content. You ... |
| Web Copy - How Much is Enough? |
| 09 Mar 2008 03:49:55 | Glenn Murray |
| Web Copy - How Much is Enough? By
Glenn Murray *
These days, there's widespread acceptance that a website is an
integral part of the marketing plan of any business. Likewise,
it's commonly accepted that web copy is a vital component of any
website. But how much web copy is enough?
The pure volume of information avail ... |
| Ten Steps to a Power-Packed, Persuasive Proposal |
| 09 Mar 2008 03:49:55 | Linda Elizabeth Alexander |
| Writing proposals is a skill no businessperson should be
without. Often clients will put out a request for proposal from
three or more companies at the same time. In order to get their
business, yours has to be the most convincing one -- the one
that demonstrates the most value for clients' dollars. Here are
ten steps to constructing compellin ... |
| Features vs. Benefits - The Mystery Revealed |
| 09 Mar 2008 03:49:55 | Butch Pujol |
| This article may be reprinted provided the resource box's, Web
address's and copyright information remain.
Whenever someone mentions advertising or sales you can be sure
the phrase "features vs. benefits" will come up in short order.
Everyone knows that phrase. Everyone knows that features don't
sell, benefits do. However, exactly wh ... |
| Some FAQs for Aspiring Copywriters |
| 09 Mar 2008 03:49:55 | Glenn Murray |
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I get an email at least once a week from aspiring copywriters seeking advice on how to get a foothold in the industry. It"s obviously a popular topic, so I thought I"d put some of the more common questions and answers on paper in the hopes that it might provide a bit of an insight.
Q: What does a copywriter do ... |
| The Value Of Good Writing |
| 09 Mar 2008 03:49:55 | Chris Angus |
| Almost every week I see brochures, websites, advertisements and newsletters that have been poorly written. Either the spelling is weak, or the sentences are badly constructed, or the key message is buried somewhere in the middle. Sometimes the message isn't even clear. What these pieces lack is good copywriting.
Most of what I see has been w ... |
| A simple 7-step checklist to test your ads |
| 09 Mar 2008 03:49:55 | Andre Clacy www.explosivecopycourse.com |
| Imagine if you had in your hand a simple, bullet-proof, 7-step
checklist to test your ads and sales letters.
Well, here’s a simple 7-step checklist that Joe uses every time
he writes copy. Every marketing piece of his that passes the
test has gone on to generate sales.
In one of his lesser known books, "Making Ads Pay," legendary ad
... |
| Public Relations |
| 09 Mar 2008 03:49:55 | Erin Banister |
| Public Relations: The art of creating interest in you, your
company, and your product/service by convincing others (namely
media outlets such as print, TV, and radio) to report about who
you are, what you do, and why it’s important to the world at
large.
Sounds pretty simple, doesn’t it? PR is perhaps a little
deceiving in definition. PR invo ... |
| How To Write Killer Sales Letters |
| 09 Mar 2008 03:49:55 | John Colanzi |
| How To Write Killer Sales Letters by John Colanzi
I'm sure you've seen those ads that grab your attention and have
you ready to pull out your wallet or credit card. They are
literally making you an offer you can't refuse.
Don't you wish your ads were that persuasive?
Are the marketers who wrote these ads natural born writers, or ... |
| Lighten up, just a little |
| 09 Mar 2008 03:49:55 | Lisa Hood |
| Humor has a place in every day life. It is a part of our
conversations, our entertainment, even our personalities. Humor
is used to lighten the mood, relate to others, to deal with
stress and pain. It is in our workplace, our home and it should
be in our books.
A sign posted at a beauty shop: “All work done while you wait.”
... |
| Making It As A Freelance |
| 09 Mar 2008 03:49:55 | Sharon Hurley Hall |
| b>Making it as a freelance is not easy, especially if you
haven't been published before. However, with a bit of
persistence you can be successful. Here are a few tips to get
you started.
1. Ideally, you should know how to structure a news story or
feature article. With news, you'll need to include the who,
what, where, why, w ... |
| Blogs, Business And... Babies! |
| 09 Mar 2008 11:14:17 | Dr.Mani Sivasubramanian |
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"Will you sponsor my blog by giving me money for the Heart Kids Blogathon?"
A friend was surprised at my question.
"What"s a Blog?" he asked.
Imagine contacting all of your friends, urging them to pledge support for your favorite charity - and telling them you"re "blogging" for it.
Would they understand what you were talking a ... |
| HOW TO WRITE A NOVEL |
| 09 Mar 2008 02:51:53 | Craig Lock |
| Writing is like sex in that it can be very nice when you are
thinking about it, terrific when you are doing it, very
satisfying afterwards...and you write because you have to.
They say that if enough chimpanzees were put in front of enough
word processors for enough time, eventually one of them would
write Hamlet.
Me write a novel ... |
| Make More Money as a Ghost Food Writer |
| 09 Mar 2008 02:46:39 | Pamela White |
| MAKE MORE MONEY AS A GHOST FOOD WRITER
Like high pay? Have self-confidence? Know food; write well?
Ghostwriting may be a career move for motivated writers who are
willing to write for high pay but no credit or byline.
Simply put, a ghostwriter is someone who writes a book, speech,
article or editorial that will be published under so ... |
| How To Enhance the Personal Appeal Of Your Sales Letter |
| 08 Mar 2008 08:58:38 | Ray L. Edwards |
| Probably the most effective form of advertising is word of
mouth. And there is a reason for this. You will more readily
take a friend's advice about a product she has used than trust
an advertiser's blurb.
One of the lofty goals of a great copywriter then is to be
transformed into a trusted friend of the reader. Instead of
w ... |
| Training as a Copywriter |
| 08 Mar 2008 07:58:27 | Azlan Kasim |
| Although some people believe that you must have formal training to be a copywriter, but that is not always the case.
Many courses are available online for those who are unfamiliar with how to write copy that will sell something, but you have to keep in mind that this courses are not cheap--prices usually run i ... |
| Easiest Way to Write Hypnotic Auction Listings |
| 08 Mar 2008 02:49:41 | Gary R. Ferguson |
| You may think that creating a hypnotic auction listing is too difficult, too time consuming, or require special skills that you don't have. This is definitely not the case. If you can talk, you can write - trust me. Remember you are not trying to create a literary masterpiece in your auction listing. You are just t ... |
| "Ten Questions To Ask Before Hiring a Freelance Writer" |
| 08 Mar 2008 02:28:45 | Linda Elizabeth Alexander |
| Finding quality writers is not easy. As with hiring any employee
or contractor, be sure to get the facts first.
1. What am I looking for?
Before you begin your search for a writer, make sure to outline
your needs. Do you need a marketing writer that does brochures?
A technical writer who knows Visual Basic?
2. How do you charge?
Man ... |
| Killer Sales Copy Formula |
| 08 Mar 2008 10:51:34 | Al Martinovic |
| A good formula when writing sales copy be it for your website,
an email to potential customers or prospects, placing an ad etc.
is by using 3 simple steps.
Step 1 - Create a problem
What is your customers or prospects biggest concern or problem?
Define what it is and write about it. Everybody has some kind of
problem wh ... |
| SEO Copywriter - Finding The Website Writer You Really Need |
| 08 Mar 2008 10:01:51 | Peter Wise |
| Search engines and the way they work are constantly evolving.
What works today is ineffective or even illegal tomorrow.
Writing for search engines is a skill that involves specialist
and up-to-date knowledge. Here's what to look out for if you
need someone adept at search engine copywriting.
Have they written websites ... |
| 5 Ways to Get More Results from Your Web Copy |
| 08 Mar 2008 09:40:55 | Vanessa Selene Williams |
| 1) Don’t just emphasize benefits. Emphasize value as well.
Let’s say you’re selling a new product. Let’s call it popcorn
facial masks. Yes, you should emphasize that’ll these
exfoliating scrubs will make you look younger and sexier. Now,
let’s pump up the copy with some value in dollars and cents.
Announcing Popcorn ... |
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