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Browse Articles Categories " Marketing "



A Classified way to drive business to your web site
14 Mar 2008 02:22:53 | Donald Lee
      There are more than 105 million of them in the United States. Worldwide, there could be at least 250 million of them. Them, according to statistics from the Nielsen/Net Ratings service, is the number of active Web surfers. 250 million in the whole world? The figure is more than the populations of Ca ...


Do It Yourself Sales Tool
14 Mar 2008 02:22:53 | Stephen Labuda
      After falling in love with the Hipster PDA and Levengers Shirt Pocket Briefcase,I started becoming more and more dependent on 3" by 5" index cards. They are great for note taking on the go and keeping organized at my desk, so I naturally started thinking of ways to use the cards to automate my sales process. From this, the "3X5 ...


Seven Ways to Keep Earning After You've Completed the Sale
14 Mar 2008 02:22:53 | Joseph Pattison
      So you’ve just sold another digital product; things are going great, right? Well, they might be, but unless you separate yourself from the crowd, you’re probably still leaving money on the table. Here are seven simple ways to keep the money coming in long after the initial sale. 1. Throw in a free ebook with giveaway rights as a bonu ...


Customer Service -- Customer Loyalty Wins Sales
14 Mar 2008 02:22:53 | Gary Wollin
      Batteries not included. Three of the dumbest words. Your Company spent millions of dollars to develop this wonderful product. Engineers spent countless hours creating and refining it. You spent additional millions of dollars in advertising to get me to buy it. I bought it. I took it home and now it won't work because YOU neglected ...


Ways to Improve and Make Money from your Newsletter
14 Mar 2008 02:22:53 | Justine Curtis, Enable UK
      Our last three newsletters have covered the hot topic of emailed newsletters, their importance in Keeping Your Customers Informed, How to Build Your Subscriber List and How To Write Your Newsletter. If you’re new to our newsletter or have missed out on any of these editions, to view the complete series visit our Newsletter Arch ...


ALL WEBSITE VISITORS ARE NOT CREATED EQUAL
14 Mar 2008 02:22:53 | Steve Hartung
      The first study of actual online behavior released earlier this week by McKinsey and Media Metrix shows that only half of online consumers are active users, logging on at least once a month. Furthermore, among those active users, six distinct segments have emerged: Simplifiers, Surfers, Connectors, ...


Do Online Business Ethics Exist?
14 Mar 2008 02:22:53 | Niall Roche
      In the world of online busines something has gone wrong. Something has gone badly wrong. In the pursuit of wealth and success business ethics have not so much fallen by the wayside as been torn up, stomped on and burned to ash. Where some loose form of rule may have applied before there now only exis ...


The Many Tools of Sales Promotion
14 Mar 2008 02:22:53 | Ray La Foy
      Sales promotion tools can be varied. They can be aimed at different target audiences: the consumer, the sales team and the trade. Whoever they are targeted to, they have one common goal: to increase sales. Since the sales function is the most important functioning of any marketing activity, sales promotions have to be t ...


CREATE A FREEBIE FRENZY
14 Mar 2008 02:22:53 | Meredith Pond
      In order to increase sales and help your business succeed, you need to put your name in the minds of customers. You need to create a relationship with them so that the next time they need products or services like yours, you're the first one they think of. These ideas sound simple, of course, but they may be easier to talk about th ...


How to Use Public Speaking to Attract Clients
14 Mar 2008 02:22:53 | Steven Van Yoder
      When Robert Middleton moved his marketing consulting practice, Action Plan Marketing, to Palo Alto, California several years ago, he started his business from scratch. He had left his well-established client base several miles away and now had to find strategies to generate new clients. Because Middleton had ...


The Slow Death of Mass Marketing
14 Mar 2008 02:22:53 | Faisal Qureshi
      Need proof that mass marketing is dying a slow death? Look no further than the iPod, Tivo, Do-not-call lists, spam filters, pop-up blockers, RSS (real simple syndication). Demand for all these things will continue to grow because they give consumers (not marketers) the power over the user experience. Let's examine the consumer perspecti ...


MAKING the Time to Do Your Deal
14 Mar 2008 02:22:53 | Andre Best
      If there's one thing that's become crystal-clear to me recently during the past several months - it's the dilemma of finding the time to do my MLM business. With the advent of coordinating the construction of a room-addition on our house, having my wife spend five weeks in the hospital to delay the birth of our twin boys, a ...


You don't have to work overseas for the Big Bucks!
14 Mar 2008 02:22:53 | Alan Nelson
      People often travel overseas to earn the big bucks. For many Americans, the opportunity to earn a substantial income overseas, in particular the mid-east has attracted thousands to lucrative contractor jobs. Many have left their homes and families (often for several years) for the opportunity to make lots of money. Currently the big drive ...


2 Ways To Eliminate Your Competition - It's Easy!
14 Mar 2008 02:22:53 | Debbie LaChusa
      Eliminating your competition is the easiest way to increase your chances of business success. And I don’t mean literally eliminate them, in the sense of doing something “bad” to them. When I say eliminate, I mean ... take them out of your prospect’s consideration set for your product or service category. Make it so your ...


My Border Collie's Internet Marketing Advice! No 4
14 Mar 2008 02:22:53 | Gordon Brownlie
      Sam, My Border Collie's Internet Marketing Advice! No: 4 You have permission to publish this article electronically or in print, FREE of charge, as long as the bylines are included and you only mail to a 100% opt-in list. Sam (that's my 12 year old Border Collie) and I were walking again through the Bush (Australian co ...


What's the Mystery behind Large Format Posters?
14 Mar 2008 02:22:53 | Maricon Williams
      Why is large format poster printing a big hit? Perhaps you are also wondering why large format posters are swarming the business and marketing industries. Well, you are not alone with the craving to know what’s behind it. Our natural tendency as a person is to unravel the mystery of every phenomenon. That ...


Do you have a unique selling proposition?
14 Mar 2008 02:22:53 | Frank Williams
      My son, age 22, visited me at my home the other day. It was hot and he had his shirt off. I noticed something on his back. When I inquired, he matter-of-factly said "oh that, it's my new tattoo, doesn't it look great!" I was surprised and asked him why he decided to get a tattoo. With a big smile and ...


Keeping Customers With Communication
14 Mar 2008 02:22:53 | Claire Cunningham
      You work hard to attract new customers, right? Mailings, phone calls, ads, publicity. You have an annual marketing plan devoted to bringing in new customers. What about the customers you already have? What are you doing for them? Of course, you’re delivering a top quality product or service at a competitive price. But that’s n ...


A Lesson Learned through the Eyes of a Child
14 Mar 2008 02:22:53 | Rick Beneteau
      I stared into those biggest of navy blue eyes and felt the power of his fighting spirit, despite the pain and week-long raging fever. Most of the time my heart was in my throat and my mind was awash with counter-productive thoughts like, "why him?" and "this isn't fair!". This wasn't helping him to be sure (my daughter was muc ...


Seven Lessons to Learn from Great Salespeople
14 Mar 2008 02:22:53 | Kevin Eikenberry
      Seven Lessons to Learn From Great Salespeople Chances are this article's title gives you a strong opinion about whether or not to continue reading. You are either in sales and want to understand your work better and therefore very interested, or you are being kind and giving me until the end of this paragraph to convince you to continue, ...


5 Benefits of to Have YOUR Own Website
14 Mar 2008 02:22:53 | Ann Liu
      To have your own website is very important for your business because it can bring your many benefits. 1. Your Website Shows Your Unique Personality and Add Your Special Touch To a Program Your website is a place where you can show prospects the BENEFITS of joining with YOU! This is because people don' ...


SLOWLY BUT SURELY
14 Mar 2008 02:22:53 | Jinky C. Mesias
      One of the best ways that businesses can carry out to reach their prospective clients is through the use of direct mail postcards. The use of direct mail postcard is not a new concept in fact you will be surprised since it only pertains to your ordinary, everyday postcards you usually received in the mail. These d ...


How to Build An Empire With Business Cards
14 Mar 2008 02:22:53 | Robert Short
      Most business owners don"t realize the importance of using a simple business card to generate tons of customers. It simply does not matter what kind of business you are in, you have to utilize this primitive business technique in order to grow your business fast. The three main mistakes people make when marketing wi ...


Four Rules of Real Estate
14 Mar 2008 02:22:53 | Dirk Zeller
      Recently I was reflecting on what it took to be successful in real estate and life. My mind recalled a movie from the early 1980’s called Buckaroo Bonzai. One of the characters in the movie had a saying that caught on in my circle of friends at the time. The saying was “where ever you go…there you are.” Now it was a cute little sayi ...


Articles, what can they do for me?
14 Mar 2008 02:22:53 | James Trivolette
      Google’s Jagger The Google update “Jagger” completed it’s 3rd and hopefully final update. The 3rd update has been live for a couple of days at Google’s data center IP 66.102.9.104. Like I said in my last bit of “Jagger” news, this update did not hit all data centers at the same time, instead they are doing one data cen ...


Direct Mail Postcard Rules
14 Mar 2008 02:22:53 | Joe Niewierski
      It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It’s also a fact that it costs far less money to keep a customer than it does to go out and get a new one. These are the two reasons that using direct mail postcard ...


The U.S. Manufacturer 2006
14 Mar 2008 02:22:53 | Thomas Cutler
      TR Cutler, Inc. (www.trcutlerinc.com) is the Public Relations firm specializing in PR for the manufacturing community worldwide. In conjunction with a new affinity PR program exclusively offered through manufacturing trade associations, CEO, Thomas R. Cutler, announced the year-long PR program, Manufact ...


5 Easy Ways to Create Great Info Products
14 Mar 2008 02:21:36 | Debbie LaChusa
      So you"ve decided to start publishing an e-newsletter, or you"d like to develop a Special Report as an added-value for your customers, or maybe you"ve even decided to teach a teleclass or a seminar as a way to bring prospects into your business. So now you have to decide what you’re going to write or speak about. So just how do you come ...


Stop Buying Email Lists
14 Mar 2008 02:21:36 | Michelle Lehoux
      The saying “Quality, not Quantity” is applicable even to the world of email marketing. So many organizations are purchasing large databases of email addresses, with hopes to achieve high open rates and sales. The truth is that you are more likely to achieve your campaign goals if you send an email out to 100 targeted individ ...


Money-Making Facts About Multi-Level Marketing
14 Mar 2008 02:21:36 | Ron Keegan
      Multi-level marketing (MLM) is a type of direct marketing that involves selling a product, service, information, or business opportunity. To survive in today's dynamic, yet challenging direct sales industry, many companies are Marketing exclusively through MLM. Many people have 'Made Fortunes' in Network Marketing Business Op ...


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