How effective are your current strategies and content?

* Are there clear and measureable business goals and outcomes behind your Web site, and for each major page or section? How will you evaluate your success?

* Have you defined all the target audiences for the site, and the "languages" they speak? Do you have compelling benefit statements, testimonials, case studies?

* Does your home page appeal to each of your target markets and audiences? Does it effectively direct them to appropriate areas of your site?

* How compelling are the "calls to action" on each page? Is it easy to interact with you?

How can you take your online business to the next level?

* Is your site making the best use of available technologies? How will you stay on top of online developments in your field? Are all appropriate staff involved?

* Does your content effectively position the expertise of your business? Are there media or public relations outlets that you could tap for wider promotion?

* Are you taking full advantage of "real-world" opportunities to promote your site?

* Does your business offer other services or customer support functions that you could provide online? Are there further efficiencies that you could achieve?

* Review your contact databases and your use of e-mail to support your marketing. Do you have clear opt-in and privacy policies?

Do you regularly review your Web traffic reports?

* Are there any obvious patterns in your traffic, or the paths your visitors follow that you could capitalize on, or need to change?

* What are the top exit points from your site? Where are you losing conversions?

* Which external sites link to you? Are these appropriate? Are you generating sufficient return on investment for paid online advertising?

* Do the search phrases for your site suggest ideas for new areas of business development?