Recognize that saying? It has been used in many different things to mean simplicity is the key to doing things best. In explaining concepts, putting it in simple yet understandable terms would easily get your message through. This is in contrast to using confusing words and “beating around the bushes”, resulting to an overload of information yet losing the main idea in the process.
This same saying should also be applied in the designs of websites. Ever felt the frustration of having to go through much information while browsing in some sites? Not only that, think of all the graphics that keep appearing and popping every now and then. Most of the time, these things make downloading pretty slow. And you only went there for simple information. Take researching, for example. These sites were meant to help in every way possible. Making the hassle of researching more convenient and easy. But some people do not have the patience of waiting for an animation to stop moving, or for the flow of not needed information, and impossible icons to find on the screen. Not all users have the same modems and software you have. So if it is not hard for some, it may be terrible for others.
Think of the people in a rush to purchase something. Dazzling them with intricate graphics would likely send their tempers rocketing. And special effects can only make them want to scream with frustration. And for what? For a request of a catalog?
These are just some of the factors that needed to be taken into consideration in designing your own web site. Bear in mind that there are still old computer models being used by people and their tools will not likely match with yours. Having pictures and graphics is not a crime. You just have to know the perfect location to put them. Cramming them into one page is not a good idea. Try putting them on another page. That way people will be able to view them as they went on their search. They do not have to necessarily see them first hand.
What about the people always on the rush? They want transactions done fast. Having an entrance site with all the menus catering to their needs would help them lots. Keeping in mind that these busy people only want speedy entrance and exit to keep up with their schedules.
Keep in mind that the entrance should be as easy to access as it can possibly be. As to not make initial browsing difficult for the people. In the process making them comfortable enough to go to others pages, then bombard them there with all the colorful graphic designs and voluminous prints. Who knows? Your site would even stuck them as unforgettable and probably go back for more.
So keep in mind to Keep It Simple Stupid!

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