London, UK-05 October 2005-HUNG today announced that the HUNG Lads will be taking to the streets of London, Friday, 7 October 2005, from 1.30pm to 3pm, starting from Orchard and Oxford Street near Selfridges. The Lads will parade down Oxford Street to Wardour Street dressed only in HUNG Briefs. From there the HUNG Lads will tour through Soho and Old Comptons Street. They will also be handing out discount voucher flyers in order to launch HUNG's new men's briefs.

Last week, women's bra and panty designers were on the streets of London, but the new British UK-based designer, HUNG, goes head to head and takes on the international giants like Calvin Klein, HOM, and 2xist, with their new fashion underwear collection.

"It's been a long time since any major fashion underwear company has come from Britain, and we at HUNG are proud to be a British fashion company. When we saw that Marks and Spencer had announced Bra Wars, by launching their new line," said HUNG's Vice-Chairman and Global Marketing Director, Steve Miller, "We thought, wait a minute, bras and panties aren't the only war going on. Designers of men's underwear have their own war too, and HUNG is going to step up to the challenge and compete with the international giants."

HUNG, a new British company announced their Autumn 2005 Fashion Collection last month, which includes men's underwear, tops, vests, gymwear, leisurewear, and swimwear. The newly designed men's briefs, launched on the 1st of October 2005, are only part of the new amazing collection.

"Our goal is to be the top UK-based men's fashion underwear designer," said HUNG's Chairman and Managing Director, Stefanos Cunning, "by designing underwear that not only fits comfortably, but also is extremely sexy. Our brand is about the way it makes you look and feel. And believe us, once in a pair of our men's briefs, no one can resist that HUNG feeling."

For further information on HUNG - The Latest Designer Fashion, Club, and Gym-wear for men, please contact HUNG on 0870 383 1893 or visit www.hungfashions.com.