Perhaps you, like me, have web hosting that includes, free
of any extra charge, unlimited autoresponders. That being
the case, you might be inclined to balk at any suggestion
to start paying for them.

Recently, however, I made the switch to paying a monthly
fee for unlimited autoresponders. Am I rich (with money to
burn)? Have I lost my mind?

Actually, I consider this move to paid autoresponders to
be a wise decision. Here are some reasons why you might
want to pay for an autoresponder service.

1. Sequential Autoresponders: Although many web hosts
offer unlimited autoresponders, each autoresponder is
only capable of sending one response. Building business
relationships with paid autoresponder services can thus
increase your sales.

2. Tracking Capabilities: The autoresponders that come
with your web host don"t have built-in tracking
capabilities. Tracking customer response with paid
autoresponder services can lead to more effective
advertising campaigns.

3. Deliverability: A very large number of your newsletter
subscribers are not getting your newsletter if it is sent
using your web host"s mailing list program. Improving
newsletter delivery with paid autoresponder services
will improve your bottom line.

4. Legal Protection: Since the e-mails you send are hosted
on the autoresponder service"s servers, you are insulated
from false accusations of sending spam (unsolicited
commercial e-mail). Protect yourself legally with paid
autoresponder services.

You could also consider buying an autoresponder program
(or script) that will allow you to run unlimited,
sequential autoresponders from your websites. However,
they can be expensive, require some technical skill, and
still have some disadvantages.

For example, since you are hosting your own
autoresponders, you might still have issues with
deliverability and legal protection.

Paid autoresponder services, with their many advantages
over other autoresponder systems, can increase your
business profits.