18 Feb 2008 04:53:16 | John Cal
This topic is so important that I am writing this entire
arcticle for the subject. This is a easy to understand, basic
concept around keywords. Well, I have to be honest. I've mislead
you. It's not keywords. The art of keywods is actually to use
key phrases.
What do you mean, key phrases? Let's say that you have a website
about computers. So what is your keyword? Obviously computers,
right? Here's a small exercise for you to do. Go to Google. Once there, type in the
word computers. Ok, from the results, do you see how many
websites were returned with the word computers? 448,000,000!!!!
Ouch. What are the chances of you getting the the first page.
Forget the first page, what are the chances of you making the
millionth page? See my point?
Alright, now put in the key phrase, "my super computers." See
the results. 40,000,000. Ahhhh. Now I ask the same previous
question. What are the chances of you getting to the first page.
What about the 2nd or 3rd? Much better chances. See when you use
key phrases versus keywords, you better your odds of winning in
the search engines. Why battle against all that competition?
Doesn't mean you do not have to, but I recommend that you mix it
up. I would go after some main key phrases and maybe one or two
target keywords. I gurantee that you will hit the top 10 (if
done correctly) for your key phrases faster than the keywords.
Here are some tools that can help you better target your key
phrases to know how the competition is. I've used these
personally and they work well. Some are free services, others
you have to pay. The best one that I prefer is Nichebot, but I
will list the others for you to choose which will work best for
you.
1. Wordtracker - Pay
service
2. Overture - Free
3. Nichebot - Free
Use the tools to check the competitiveness of the keyword you
want to target. Try to focus on ones that are searched a decent
amount of time with the least competition as possible. Don't
worry if your keyword doesn't have a extreme amount of searches.
A number 10 position with a somewhat competitive keyword can
generate a few hundred hits a day on one of the Top 3 search
engines.
Once you have your target keywords (phrases), spread them
throughout your website. These are the keywords that you will
use to top of the SE's. Insert them in a user readable Title
andMeta Description. Bold and italicize them once or twice in
the body. Fully optimize your site for those target keywords.
Don't forget to use them in your anchor text for backlinks. Not
sure what I am talking about? Read my other article on seo "SEO
Basic's for the Dummy" to learn more around search engine
optimization.
Want more on keywords and seo optimization, you can download a
free ebook at Online Shopping
Digital Products & Ebooks website. Just click on the Free
SEO book on the top right. It's available for download with no
strings or obligations.
John C
Adult Entertainment
Online Shopping Digital
Products & Ebooks
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