b>Website Optimisation

Website Optimisation is a technique of balancing the overall theme and content of your web site,

Why would you design the "Home page" of your website for "toothpaste products" only to optimise the rest of the web site with expert tutorials in "playing poker"?

Every websites success is determined by several factors, having a balanced related theme throughout your website will determine where in the SERP`s (Search Engine Ranking Pages) your website wiil appear, this is still only a partial chapter to the story.

Balancing Website Content

As with Web Page Optimisation, apply the same techniques outlined within Search Engine Optimisation guidelines when considering Website Optimisation for your "keyword(s) theme".

So how do you optimise a Website?

Applying a little lateral thinking to your content writing and design. Take the "toothpaste product" metaphor for example, you have just compiled a well optimised page for "toothpaste A" and "toothpaste B", for arguments sake lets use this "well Optimised page" as our Main or Index page, but wait your brain is overflowing with more to write about the toothpaste industry and the products you have to offer, so logically you will compile seperate pages for "toothpaste A" and "toothpaste B". Now you can see the relationship between your "index/main page" , the "tooothpaste A" page and the "toothpaste B" page, if you optimised these pages to the correct density (not stuffing them with keywords) you will obviously have a naturally related theme throughout you 3 page website.

Don`t stop there! there is an adage that is becoming the slogan of designers and seo`s, I will reverberate that comment by saying "Content is King", meaning if you can add more related content, then you should add it.

Done that, Now What?

You would be right if you were thinking, "it must involve more than that"?

Search Engine Optimisation

This is where SEO (search Engine Optimisation) comes into the equation. The Big 3 as they are commonly referred to ie. Google, Yahoo and MSN each have differing page ranking factors (not to be confused with Googles PageRank) when deciding the best results to display.

Google nowadays is placing more and more emphasis on related links coming to your website which aids there PageRank algorithm, MSN seems, at the moment anyway, to present websites with keyword rich pages and Yahoo seems to display a mixture of both when it can take time away from developing the latest user interactive gadget.

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