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18 Feb 2008 04:53:16 | Kevin Ecclesine
SOME KEY DIFFERNCES BETWEEN LIFE AND BUSINESS COACHING When
guidance is needed to elicit a peak performance, many people
turn to coaching. Whether it is on the field or in the office,
or for hobbies, personal or professional reasons, successful
people from all walks of life have been using this valuable tool
to achieve their goals quickly and effectively for years. This
may explain why new trends have emerged in which many adults are
turning to life coaches in their off hours to search for
personal fulfillment, while still others opt for a much
different type of coaching at work to enhance their skill sets,
expand their potential and make their employees more effective
in their roles in the company. But how does one differentiate
between life coaching and business coaching? One major
difference is that life coaching focuses on more personal
issues, while in business coaching you anchor the work in
business objectives. The accountability is with the client and
his or her internal advocate so that what they are working on is
improving their leadership skills and ultimately the business
bottom line. It does not solely revolve around the client as it
does in life coaching. For instance, in life coaching a client’s
goal may be to lose weight, but if they choose not to work out
or eat properly, it doesn’t affect the bottom line of anything
other than his or her own personal goals, whereas when
individuals being professionally coached don’t meet the
obligations they’ve agreed to, there are extensive evaluations
conducted throughout the process and the lack of expected
results can resonate throughout an organization. Business
coaching is a developmental process designed to help individuals
and teams achieve and sustain top performance in ways that are
linked to the organization’s needs. Recently this type of
coaching has taken on whole new connotation in the modern
workplace. The opinion of coaching has come full circle in
corporate America. Today, it means that a company is interested
in investing in its employees’ high potential. Another key
difference between life and business coaching is in the
reporting structure—in life coaching it is just between the
coach and the client, whereas in business coaching the contract
involves the coach, the coachee and that person’s manager. An
alliance is created that is clearly understood and driven by the
client so that confidentiality and accountability can be built.
But you should never have a situation where all parties don’t
agree on the level of disclosure—you can’t effectively coach
someone if they say, ‘You can’t tell my boss anything. In fact,
most professional coaches encourage collaborative meetings and
teach their clients to share information about the process
themselves, so it is reported from the client and the coach.
While life coaching directives tend to be mapped out with the
individual’s goals in mind, specific or vague, business coaching
can offer measurable improvements for both the person being
coached and the organization itself. It can come from an
external source or from someone trained to provide it within an
organization. Of course, to stay competitive in today’s economy,
it is imperative for organizations to utilize their resources to
the fullest extent. However, today’s leaders have had to do more
with less, and in focusing on driving forward they often
subsequently spend very little time developing their people.
That’s a trap many leaders fall into—being busy can feel
productive, yet actually slowing down and using your resources
more efficiently can lead to much higher productivity. Some
leaders can forget that there is a great deal to learn from
their people. One of Lee Hecht Harrison’s programs called
Coaching Practices for Leaders focuses directly on an
organization’s management level—to provide tools to hold
productive coaching conversations, more effectively reach their
direct reports, and ultimately retain their key talent and
maximize their potential. Experts have identified several key
areas that leadership skills fall into: people skills, business
skills and overall effectiveness. In most cases the business
skills and effectiveness are in need of less development than
people skills. This is the area where most leaders are lacking.
These very necessary people skills come into play for those in
leadership roles when holding development conversations,
bringing up issues about performance (positive or negative) and
remembering to maximize their ‘people resource’ by really
listening and paying attention to what their team is thinking.
Business coaching targets the individual organization’s
direction and strategy to make the most of a company’s most
valuable assets—its employees. Coaching should be anchored in
the business objectives of an organization. You should establish
coaching relationships with enough process in them to meet the
individual’s needs and still ensure a significant return on
investment for the organization as well as the individual.
About Author :
kevin Ecclesine is the vice president of leading career
management services compnay Lee Hecht Harrison's Grand Rapid,
Michigan office.
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