Achieving financial freedom with Network Marketing on The Internet By Tasos Vasilopoulos Part 4 - Pagerank – What is it – How can affect the success of your business Introduction This article makes part of a series of 20 articles. The subject of this series is the creation and promotion of a website as a cost-effective method to establish a profitable home based business on the Internet. In my previous article, “Achieving financial freedom with Network Marketing on The Internet – Part 3 - Choose the theme of your website – Choose the domain name of your website”, I have analyzed the issues to take in consideration when time comes to choose a theme and a domain name for your website. In this article I will explain to you what Pagerank is and the reason you have to obtain and keep a high Pagerank for your website.

Pagerank – What is it? For the last 3 years (2001-2003) Google was the main Search Engine that people used to make their searches on the Internet. Also, some of the most important Search Engines and Directories, like AOL and Yahoo, were taking their results of their listings from Google’s database of web pages. As you can understand, your main target is your website to get sorted high in the database of Google for your theme-keyword. Google uses its own algorithm to calculate the importance of each web page. I remind you that the importance of a web page (just the importance, not the relevance) has to do with the number of the web pages that link to the specific web page and the importance of these web pages. As a result of the calculations that Google’s specific algorithm makes, a number comes out for this page, which is called “Pagerank”. Each web page spidered by Google, is given a Pagerank, which indicates its importance. And, of course, the importance of the web page, along with its relevance to its theme, determines its position in the listings of Google for the specific keyword. Google, along with Yahoo and AOL represented more than 80% of the searches conducted in Internet until a few months ago. If your home page gets a high Pagerank, then your website is considered a strong one and all webmasters will try to exchange reciprocal links with you, because they will get strong links from your pages. This way your link popularity will become stronger and stronger. Pagerank ranges from 0 to 10. A Pagerank of 0 indicates that the website is not ranked yet. To see the pagerank of any web page you will have to download and install in your browser the Google’s Toolbar. Details on that you can find at http:/ oolbar.google.com.

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