Don't fool yourself. You can write a sales letter that demands people hand over their money simply by learning the secrets of the pros.

Following is a simple plan that if you follow, can make your sales letters hook visitors and lead them down the road to whichever destination you want.

To start, write a headline that hooks the visitor. If you're creating a website sales letter, this should be in bold print and the first thing your visitor sees.

If you're creating a sales letter for an e-mail ad, then your subject line will be the hook that grabs them and makes them open the e-mail to read more.

Point blank, your headline needs to make a promise. Write your headline with the guarantee that if the reader invests the time then they'll be rewarded with finding out how the promise will work for them.

Second, you want to lead the reader further into your sales letter by expanding on the subject of your headline. Your first paragraph in your sales letter's body needs to further entrance the reader by giving details of your promise, and outlining exactly how it's going to benefit them. So, I might write something like this:

"In the next few minutes you'll discover how to gain instant access to my member's only area. Inside, you'll have instant access to fresh, up to date content, e-books, forums, and one on one consultation with marketing experts that can literally shoot your business into profit making overdrive!"

After leading them in, the body of your copy should continue on with benefit after benefit directed towards the reader and how it's going to help them solve a problem.

Give different benefits that will appeal to different readers. For instance, if you're selling a book starting a home business, the first benefit could be more money.

A second benefit could be addressing the comfort of working from home. If the money doesn't make them want to buy, then perhaps being able to saunter down the hallway in their pajamas will grab them and make them find your offer irresistible.

Keep going this way. Outline every benefit, and go into detail about how it will solve their problem and improve their life.

After the body, you'll want to give them a call to action. You need to tell people what you want them to do.

If the goal of your sales letter is to have them visit your website, then say, "Click here now for an Amazing Discount!" Tell them specifically what you want them to do and they'll do it.

Finally, close your sales letter with a strong P.S. that outlines in short the benefits they're going to receive and restate your guarantee, telling them there's no risk for them to order now. Everybody will read your P.S. that's grabbed by your headline, so you really have to make it sell hard. And make sure to give the customer a link to click in the P.S. in case the mood strikes them.

And there you have it. My simple plan to writing a sales letter that makes you money. Use it as a guideline for everything you write. And create a sales letter for yourself that works hard to make you money.