If you have an online business, you have found that there are numerous ways to advertise on and off the internet. Some are more effective than others and some are more costly than others. This article will deal with one method that is BOTH free and effective.

I have been ezine publishing for about a year and have found this promotion method to be one of the most effective ways of advertising at no cost. I am talking about ad swapping.

Ad swapping is beneficial in many ways.

*Free Advertising- This is the obvious benefit. You get your ad in quality ezines at no cost.

*Building Relationships- You connect with other publishers and form business and sometimes personal relationships, which is a good way of networking you and your business. And making new friends is always a plus!!

*Provide Content for Your Ezine- Many of the ads I get in return are helpful resources, which I need for my ezine. My ad swaps are inserted in either my ezine section or my resource section. Thus, more information and resources for my readers.

If you are having trouble locating other publishers for ad swaps, there are many resources for you to use.

Ad Swap Lists:

http://globeclubs.theglobe.com/clubs/adswappers mailto:Ezine-Ad-Swaps-subscribe@topica.com mailto:AdSwapsforYou-subscribe@egroups.com mailto:swap_it-subscribe@listbot.com mailto:EzineAdSwap-subscribe@topica.com mailto:ezineadexchange-subscribe@topica.com mailto:LB-Ad_Swaps-subscribe@egroups.com

Ezine Directories:

http://www.freezineweb.com/ad-swaps1.html http://209.53.3.96/newsletters/bins/ad_swap.asp http://www.list-city.com/adexdb.html http://www.netterweb.com/ezines/ http://www.webheadcentral.com/ezine.html

When you find an ezine that you would like to do a swap with, contact the publisher. Tell him/her a little about your ezine, such as name, content, target audience, and number of subscribers. I would then ask if he/she would like to view a sample issue and give a link where he/she can see one.

Explain why you would like to do an ad swap and ask if they would be interested. If they reply back that they are interested, you can then work out the details.

There are thousands of quality ezines published on the net and ad swapping is one of the most effective ways of getting your ad in numerous ezines. For no cost, you will be getting your ad out to thousands of subscribers. And of course, you want to have a well-written ad -- hmm, sounds like an article to me! Happy swapping and have a successful day!!