Don't allow yourself to suffer the humiliation of having a great Google ad, only to fall down when your prospect arrives at your landing page.

Recent studies suggest that over 55% of your Google AdWords campaign's Return On Investment (ROI) depends upon how effective your landing page is. That's huge. Especially when you consider the 55% landing page figure is way more than your Google ad's headline influence in ROI - at around 33%.

Most people are in the dark about all this.

As I discuss in my new book, here's the chance to put the odds on your side. Why struggle to deliver prospects to your landing page, only to have them leave, because there's a simple fault on your page that's turning them off?

Here are three simple ways to increase your landing page conversion rate. All great landing pages typically include these three elements;

1. Make it Personal The first way in which you can increase your conversion rate is through making your page personal. This can be done by providing a photo of yourself at the top of your page (make sure it's of good image quality and so on).

Place your photo in the top left-hand corner of your landing page, where people will start to read your copy.

Total time invested; about 5 minutes (10 minutes if you don't already have a photo you can use).

2. Give Something Away The second way you can gain trust is by offering something for free. This is generally what you'll do if you're using a squeeze page to generate leads; offer a free PDF report or a seven-day email course, and then use that to generate leads, which you can later 'upsell' to. Or, to generate revenue via affiliate sales.

Why is this technique so effective? Simply because it allows your visitor to judge your work and ideas, before they actually have to pay for them. It also builds trust.

Total time invested: depends on what you're giving away, but you've likely got something ready to use that's already been produced.

3. Be Proud and Sign The Darn Thing! The third easy way to boost your conversion rate is to add your signature to the bottom of your landing page. How?

The best and easiest way I've found is to use Microsoft Word and type your name - with the same initials or first and last name you'd use in your regular signature. Select the text you've just typed, then make the text a blue color. Next, select a flowing script-type font that looks somewhat similar to your regular pen signature.

Finally, use a simple tool like SnagIt (you can download a free trial from Download dot com) to take a screen-shot of the area of the document you've just been working on. Crop your signature image in SnagIt, save it as a .gif (better image quality than a .jpg when it comes to doing this) and you're ready to insert it into your web page.

Total time invested; about 3 minutes.

These three easy steps alone, will radically increases your visitors' trust.

What You Need to UNDERSTAND Most people who resist buying products online do so because they're scared of getting scammed by you. They fear you won't be around when they need help. Or if they need to return the product. By adding your picture and signature, plus giving them a little something for free, you've helped gain your visitors' trust.

Follow these three simple steps and you should see a killer increase your landing page conversion rate. And be enjoying greater profits from your Google ads.