Copyright 2005 Bob Leduc
http://BobLeduc.com

Some of the simplest marketing tactics often produce the
most profitable results. Here are 4 examples that have
proven highly effective for any business.

1. Focus on Your Best Prospects

Imagine how profitable your business would be if more of
your new customers were like the best customers you have
now. Here"s how you can make that happen...

Take some time to analyze your current customers to
determine what key traits they share - and why those traits
make them ideal customers for you. Then revise your sales
message to appeal specifically to them.

This will increase both the number of new sales you get and
the profitability of each new customer.

2. Pile on the Benefits

Customers usually buy something to save time or to save
money. Offer them an opportunity to do both and you will
boost your sales. But offer them multiple opportunities to
do both and you will cause your sales to soar dramatically.

For example, structure your sales message to stress both the
time saving and money saving benefits of your product or
service. Then include a discount price offer if they buy
before a certain deadline (more money saved). Finally,
figure out how you can deliver all or some of what they are
buying immediately (more time saved).

Tip: If you cannot deliver all or part of your product
immediately, add something to the purchase that you can
deliver immediately. It can be as simple as a series of
helpful tips related to your product posted on your web site
...but available only to new customers.

3. Make Buying Easy

Make it easy for potential customers to buy from you and
more will buy. Look for ways you can make your buying
process easier - and faster.

For example, design your selling procedure so prospects do
not have to make unnecessary decisions. Every decision they
have to make interrupts the buying process ...and diverts
their attention away from completing the sale.

Tip: Don"t ask for unnecessary information during the
ordering process. Instead, follow up after the sale with a
personalized "thank you" message - and include a brief
request for the information.

4. Follow Up - Again and Again

Selling is not a one step process. Most people do not buy
something the first time the see or hear about it. You can
salvage many of these potential customers with an effective
follow up system.

Your follow up can be as simple as contacting these
prospects periodically with a new offer. Or, better yet,
follow up periodically with some useful information ...and
don"t charge them for it. You"ll build a supportive
relationship that gains their trust - and eventually the
sale.

Tip: Make sure you have a way to get the email addresses of
visitors to your web site. You need it to follow up with
them. For example, offer them a complimentary special report
or other useful information ...delivered only by email.

Each of these 4 dynamic marketing tactics provides a simple
way for you to boost your sales and profits quickly. They
are simple to use, highly effective and require very little
if any new expense.