18 Feb 2008 04:38:22 | Dave Roggeman
For those starting out with their first website, finding
visitors can be the most challenging aspect. Your site is new,
so nobody knows about it. Fortunately there are tools on the web
that can be very useful for new webmasters. Traffic exchanges
are an option to be considered. They are sites that trade
website hits. It's a "you view my site and I'll view yours"
deal. Most have a timer that counts down or a link that appears
when you can view the next page. You can also get extra credits
when you refer people to traffic exchanges. The more your
downline surfs, the more times your website will be shown to
users.
There is a downside though. The visitors you receive from
traffic exchanges aren't exactly "quality visitors" since
they're only viewing your site so you will view theirs. Most of
the time they are off to view another site as soon as the timer
is up trying to earn as many credits as they can. The question
you have to ask is why are people using traffic exchanges? The
answer is simple... to drive visitors to their site! Now that
you know what traffic exchange users are looking for, you can
cater to them.
Option #1. Create a splash page that is simple, direct, to the
point, and that will catch the eye of someone who is clicking
through sites like mad.
Option #2 Create a page that promises valuable information about
your subject in exchange for their name and email address. Then
use a series of emails through an autoresponder. Have you ever
heard the phrase, "The money is in the list"? This is a decent
way to build your list slowly.
I'm sure you can think of a few more options, but both of these
above will generate sales at a ratio of about 1:20,000. That
sounds like a lot of visitors per sale, but you have to remember
that these are completely untargeted visitors.
There is another way to go that uses a similar strategy, but in
a different way. I'll explain in general terms how I use traffic
exchanges in a step by step format, but before I start, you
should know this. With the creation of "tabbed" browsers such as
Firefox and MYIE2, traffic exchange surfing has become much
easier. With these browsers you can have multiple "tabs" open
instead of clogging your toolbar with multiple instances of
Internet Explorer open. You can click the "next site" button on
one exchange, then move on to the next tab while the counter
counts down on the previous tab, and so on... It is also
possible to create a "group" of programs. Instead of opening 10
windows by typing in 10 different url's or clicking on 10 links
in your favorites, you can open them all with a single click. If
you plan on using multiple traffic exchanges, a "tabbed" browser
is definitely the way to go.
Warning! Some sites that are shown in traffic exchanges may
contain adware, spyware, malware, and or viruses. Make sure you
are protected from this type of software before using traffic
exchanges.
Step 1. Join and start to use 20 different traffic exchanges.
Pick the five or ten that you like the best and stick with
those. Also make a note your affiliate link so you can refer
others.
Step 2. Create a simple, fast loading page with a headline
that's something like this - "Attention Traffic Exchange Users!"
or "Stop Clicking!" (something to catch the users attention).
Follow that up with a short paragraph telling the user that they
could be multiplying the amount of traffic pointed to their
site. Make sure when you join a traffic exchange, you set up
this url to be shown to other users.
Step 3. Sign up for an autoresponder and put a signup form (one
that asks for the traffic exchange users name and email address)
on the page from step two.
Step 4. Create another page on your site that lists all of the
traffic exchanges that you chose from step one. Make sure the
links to these traffic exchanges include your affiliate ID so
you get credit when someone joins up under your link.
Step 5. Go back to your autoresponder and create a 3 email
series (or however many you like). Your first email should urge
the subscriber to join the traffic exchange programs that you
use and should point to the page you created in step four. Also
include a link to your favorite tabbed browser such as Firefox
or MYIE2 and some brief instructions on how to use tabbed
browsers and suggest they download it. Your second email should
explain how using multiple traffic exchanges can greatly boost
traffic. Suggest they start surfing for credits using the tabbed
browser and hint at the fact that there is a final step that
puts the whole package together. In the third email, explain how
the system works... which I will now do.
Once you build up a decent size downline in each of your five to
ten traffic exchanges, you will no longer have to surf. The
people that joined under you should be earning enough credits
that your site is being seen without you ever having to lift a
finger. You can leave up your lead capture page for as long as
you like, but eventually you're going to want to change it to
your main page that you originally wanted to promote.
Now you have a steady stream of visitors, and a group of leads
that you can advertise to. You can also sleep well at night
knowing that you are teaching people to use a traffic exchange
strategy that works!
About Author :
Dave Roggeman is an IT administrator and webmaster in the
Chicagoland area and promotes Work at Home Ideas and
Opportunities at http://www.homeprofitbase.com. To see the
process described above in action, visit
http://www.homeprofitbase.com/traffic.html and enter your name
and email address.