Starting a business is easy, but making money from it is the hardest part. It is not enough for you to start a business, you must make it successful.

If you look at online businesses, you will often see huge acquisition, massive profits, billions of dollars but you will also see big failures. The Internet like any other industry is all about controlling a huge chunk of the market, and that is what makes one super rich—the market leaders make the money!

Let’s look at the search engine business on the Internet. It will surprise you that there are more than 900,000 search engines online. While it might be easy to come on board, getting a huge chunk of the market is difficult and that has reduced the number of search engines.

NetApplications compiled data from web sites traffic statistics and found that in the search engine business Google is the market leader while Yahoo and Microsoft’s are behind. According to the study, Google, Yahoo, and MSN are the market leaders when it comes to search engines.

The market share ending April 2005 looks like this:

Google February 43.06% March 44.51% April 45.85

Yahoo February - 17.02% March - 16.98% April - 15.35

MSN February - 11.52% March - 10.86% April - 10.86

AOL February - 3.27% March - 3.21% April - 3.00%

Dogpile February - 0.85% March - 0.83% April - 0.77%

Ask Jeeves February - 0.91% March - 0.88% April - 0.86%

Alta Vista February - 0.47% March - 0.46% April - 0.41%

As you can see, the three leaders have: (Google) 45.85%, (Yahoo) 15.35%, and (MSN) 10.86%. While the four losers, AOL, Dogpile, Ask Jeeves, Alta Vista, have a combination of only 6%. Did you notice the gap Google gave Yahoo and MSN? Then did you notice the gap Google gave the combine group of losers? No wonder Google’s stock rose considerably from $190 in February to $220 on May 1 2005. With Google stock now trading above $290, analyst vow that it’s heading for $350 or more—its market value is now about $80 billion. But why is Google leading and some losing? Google is leading simply because it wants to.

In business, as in every thing in life, the winners will always find a way to win and the losers will always find a way to lose. Whatever business you are or intend to go into, you must have a backup plan for market control least you remain a loser.

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Mind you, a market leader need not control the world market. Your market could be your street, your community, state, country, continent, or if you like the whole world. You just need to have a measure of control. Microsoft knows the value of control, Dell does, Walt Mart does, and all billionaires and super rich know damn well that the market leaders make the money.