18 Feb 2008 04:38:22 | Christopher Sewell
If you own a local retail store or local service business where
customers come into your office or shop, you're going to love
this report. I'm going to show you how to maximize your current
customer base and improve sales by using NON-spam email.
Your business doesn't need a website to do what I'm going to
show you here. This method is so simple, but overlooked by most
local business owners, that when I explain this simple system to
you, you'll be kicking yourself that you didn't think of it
sooner. Best of all, you can start using this system TODAY.
If you're running a local business of any kind:
* cleaners * pet supply shop * hair salon * grocery store *
lawn service * window washer * ice cream shop * dentist *
personal trainer, etc...
...you should be using email RIGHT NOW to increase your profits.
Let's say you own a local hair salon, for example. Obviously no
one is going to go on the Internet looking for a hair stylist.
People will not type the words "hair salons" in a search engine
to find a local hair salon. So what you should do is maximize
the income potential of every local customer that does frequent
your establishment.
Here's what you do: When a customer is paying for their service
and they come to your register, make sure you collect their
contact information. You want to get their first name, last name
and email address logged into your database. I'm sure next to
your cash register you have a computer where you could easily
enter this information. If you don't have a computer next to
your cash register...GET ONE!
Or you could simply write down this information on a sheet of
paper to be transferred to your database later on. If the
concept of a database seems to complex, just enter the
information about each customer in a simple text file. The text
file should look like this:
"EMAIL","FIRST NAME","LAST NAME" "EMAIL","FIRST NAME","LAST
NAME" . . . "EMAIL","FIRST NAME","LAST NAME"
That's it! If someone asks you what you need this information
for, tell them it's for your "preferred customer list" to tell
them about specials being offered at your establishment before
the general public hears about them.
Don't say "mailing list." No one wants to be on some old,
impersonal, stuffy "mailing list." But a "preferred customer
list" sounds more valuable. Which would you rather be on? I
think it's pretty obvious.
Do this for EVERY customer that comes through and leaves your
doors. What you'll notice is that after doing this for a month,
you should have a few hundred or a few thousand email addresses
of customers. Now that you have their email address and name,
you can contact these people as often as you like by email for
FREE. Instead of sending postcards, letters or paying someone to
call past customers about new products/services or specials that
you offer.
You can simply send them a small email notice FREE!
This is NOT spamming. These people have given you permission to
email them. After all, they voluntarily gave you their email
address. They have used the products or services of your shop.
They love what you sell. Yes, they will be happy to hear from
you by email. They will consider this EXCELLENT customer service
interaction.
So what you do next is whenever you have a new product, service
or special you want to announce - first hit your "preferred
customer" list with and email announcement. This should help you
generate some quick cash for your business.
About Author :
Christopher Sewell enjoys showing beginners how to build a
successful business online. Want MORE valuable tips on how to
build a successful online business, or tips on how your local
retail store can use the Internet to increase profits - download
Chris's FREE 24-page training guide today at
http//www.beginnersguidetoecommerce.com/