Mesothelioma...

The majority of webmasters and internet marketers who see this word can't help but think about the supposed 'top-paying keywords' lists which have been circulating for some time now. You may have experimented with a few yourself just to see if the rumours were true. By the way, anyone who knows how to find the real value of Adsense keywords knows that Mesothelioma is not the highest paying keyword on the market today.

I have mixed feelings on the top-paying keywords issue. On one hand, I believe that if you do choose top-paying keyword driven topics and write good, original content about those topics, then you deserve every dime or dollar you get from Adsense. I also feel that using the right keywords on your page for both search engine optimization and boosting Adsense values is ok when used in moderation. For example, if 'webpage templates' isn't as profitable and traffic-pulling as 'web site templates', then I'm going to use the latter terms within my content of course.

What I don't agree with is using top-paying keywords simply to slop a pile of feeds & links together and calling it a "page". I wouldn't even call them pages, a better term is 'corrupt files'.

There is much debate over the implementation and value of top-paying keywords and some don't believe they exist at all.

Some say focusing on high converting keywords and topics is more effective than chasing the illusion of top-paying keywords and topics. Just as many will say the opposite.

The question is: Which is more important? What should webmasters be focusing on? High paying keywords or high converting keywords? Should we be bothering at all?

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