18 Feb 2008 04:38:05 | Jimmy Vee & Travis Miller
Everybody loves a bonus, a free prize. When we finished writing
the 6 Secrets of Successful Advertising, we felt it needed just
that - a little extra, like the temporary tattoo found in a box
of kid's cereal. Maybe even a whacky wall walker. You know,
those little free prizes sell more cereal than anything else.
Our free prize is secret # 6.5. Arguably, this little
half-a-secret is more valuable than the other 6 secrets
combined, and it's certainly more enticing. Haven't you been
curious about what in the world the half secret would be?
This half secret is the glue that makes the others work
together. Your hooks will be sharper and catch more customers.
Your message will spread more quickly and to more people. Your
existing customers will be much more likely to buy from you
again.
If you don't believe us, try a little test and measuring. Test
your ads without using this secret, then once again after you've
put this extra horsepower into your business.
Traditionally, advertising only exists at the surface of an
organization. The creativity and the attractiveness found in a
company's advertisements don't permeate into the organization
itself.
Sometimes, sadly, the advertisement is outright false. We've all
had an experience with false advertising.
Today, for advertising to truly make a difference in your
company, you must truly exude the spirit of the advertisement
from the inside out. Indeed, a good ad is scendsational; a
successful ad advertises a scendsational company.
The distinction is one of communication vs. consumption. The
single most important thing you can do to increase your
business, whether or not you advertise, is to be remarkable.
Be remarkable at the core of your business: mission, vision,
values, goals. Employee training, customer service policy,
quality policy. Mediocrity is policy at many businesses today.
Reject that and rise above. Submit to it and be average.
Offer a scendsational user experience: be the biggest, the
fastest, the hottest, the ugliest. Be more expensive, easier to
find, or funnier than your competition. Give your customers
something worth laughing about or something worth crying about
or something worth talking about.
Communicate scendsationally: say things they won't expect, put
your ad in unexpected places, make your ad the most outrageous
one in the book, make your audience mad, excited, or motivated.
Scendsational advertising gets scendsational attention. When
it's done for a scendsational company, it gets scendsational
results.
We appreciate you taking time to listen to our ideas. We have a
genuine desire for you or your business to somehow benefit from
the information we've presented. We love to hear your stories or
suggestions, so please don't hesitate to talk to us.
Do you have an advertising secret you'd like to see included
here? Tell us about it. We want to learn from you.
Be orange. Be scendsational. Be known.
About Author :
Jim and Travis are the creators of The Gravitational Marketing
System which helps small business owners end unproductive cold
prospecting and create a clock-work system that gets leads to
call them, pay more for their product or service and naturally
pull in tons of referrals and sales.
