Hollywood, CA 2005 -- Frustrated by the lack of brutally honest dating advice and the over saturation of sugar-coated opinions of how girls and guys should date, reality TV winner, Frank Fontana and business partner Donya Mogadam, have taken over twenty years of "single-life" experience and comprised a humorously fresh and honest new take on the world of dating. This time with the spotlight placed on the infamous masters of the Game...Players.

Fontana has this to say, "In popular culture today, it's all about Players. A new breed of single girls and guys who navigate their way through relationships detached from the typical responsibilities one would adhere to in a traditional relationship. As such, a new breed requires a new guide to understand how they function and succeed, and this is it."

Mogadam adds, "No longer do girls have to be victims. Girls need to wake up and smell the coffee, it's about time we level the playing field and beat these players to the punch. This is the guide that will show you how!"

Together, they have created an online community dedicated to understanding the Player and their Game. With the provocative feel of “sex in the city” and assortments of fun interactive offerings, www.APlayersLife.com is guaranteed to become a new phenomenon in the world of all single girls and guys today.