b>Retired consultant sick of theory and rhetoric, says, “Innovation isn’t about doing something nobody’s done before, it’s about doing something better than anybody has done it before.”

Las Vegas, Nevada August 20, 2005 – Everybody has a new idea, a new theory, a new gimmick to sell to people with problems. David Jackson, management consultant and founder and president of Use Your Head Publications, Inc., thinks it’s high time that people stop wasting money buying what’s new simply because it is new, and focusing on possible solutions that are logically conceived, have been tested in real world conditions, and had demonstrable success.

“I’m sick to death of watching people and companies get duped by peddlers of the latest gimmick on the block,” says Jackson. “I’m a firm believer in ‘caveat emptor’ [‘Let the buyer beware’] but there are so many advances in so many fields coming at us all so fast that at times it’s hard for even veterans like myself to tell the elixir from the snake oil. My company is going to publish only authors and advisors who can verify results. Whatever it is, if it’s offered on one of our websites, it’s worked consistently.

“We guarantee satisfaction, but I’m not going to build a business that amounts to nothing more than a vehicle for short-term cash float while a million people chunk in $39.95 each only to have 99% of them ask for a refund 90 days later. We want customers to be able to use us as a filter, and know from having used any of our authors’ and advisors’ products that they can expect the same success with anyone else we publish.”

Jackson is excited about the company’s latest project, MakingHerHappy.com (http://www.makingherhappy.c om), which promotes an e-book by David Cunningham, another consultant and long-time associate of Jackson’s, for couples in a long-term committed relationship that has gone stale, leaving the partners bored, disengaged, and possibly leaning toward infidelity or divorce.

“David’s a perfect example of what we’re looking for: sensible advice, developed with and for real-world couples, and tested on real-world couples before going public. There are tens of thousands of sources for relationship advice, marriage advice, and all kinds of counseling, but much of it is produced by academic theoreticians and doesn’t hold water in the long term, which is what makes for trends and fads, not time-honored advice that comes to be called “wisdom of the ages,” which is what we’re really after here.”

In his e-book, “How to Be Attractive to the Woman You Love,” Cunningham says that two people must be well-matched, learn how to communicate intimately and effectively, and then learn how to be exciting to each other, which he said is often much harder for men than for women to learn, so he’s targeted men with his first book, teaching them what is naturally attractive to women and how to employ that in a committed relationship, which is often very different from how one would employ such tactics in a first meeting or dating situation.

“As an example, ’Boring’ is the kiss of death for a man in a woman’s eyes, so unpredictability is wildly attractive to women. But, if a man gets too unpredictable with a woman with whom he shares a couple of kids, a mortgage, etc., especially with regard to responsibilities, it’s not attractive; it’s frightening for her. My book teaches men how to be exciting without being scary, among other things.”

Cunningham also produces a free daily tips and advice newsletter, to which readers can subscribe at http://www.makingherhappy.co m. He can be reached by e-mail at info@makingherhappy.com .

Use Your Head Publications, Inc., is a publisher of tested and proven “how-to” and self-improvement information. For more information call 1.702.386.5372.