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Consumers compelled to shop are greatly influenced by the cost of coverage to switch auto insurance providers, and the Internet provides them a quick and easy way to obtain insurance quotes from competing carriers," said Jeremy Bowler, senior director of the insurance practice at J.D. Power and Associates. "This price transparency presents a challenge to carriers (auto insurance company's) in terms of customer retention, so many providers are building service functionality and actively promoting their own Web sites as a means of attracting and retaining customers. This is where you can find an Online car insurance quote.