14 Mar 2008 02:22:53 | Leva Duell
Attract Potential Buyers to Your Web Site With Valuable Content
by Leva Duell Copyright: © 2002-2003
Give People Reasons to Visit and Buy from Your Web Site
Content is the most important component of your web site. Useful
content gets visitors to your site, engages them, builds
credibility, and converts them into buyers. Surveys indicate
that 80 percent of visitors go to web sites to get information.
Only 5 percent are interested in graphics.
Valuable content can include how-to articles, reports, tips,
links to useful resources, and freebies. For example, a web
design company may provide free graphics and diagnostic tools. A
CD web site may offer free reviews, biographies of musicians,
and an online jukebox that allows visitors to preview their
music selection.
To make money with your web site, you also need to include:
- Contact information. Include your name, business name, email,
800#, local phone number (international prospects can't call 800
numbers), fax, and mailing address. - Company information. -
Product information, the benefits of your products and services,
how to purchase them, and their best uses. - A compelling,
benefit-oriented sales letter. - A special offer. - A call to
action. - Ordering information. - An online order form.
Target Your Audience
- Provide information that is valuable, useful, or entertaining
to your target market. - Feature content relevant to the topic
of your site. - Use a feedback form to find out what your
visitors and prospective buyers want.
Visitors typically come to your web site four to seven times
before they buy from you. Go to
http://www.profitablewebstrategies.com/content.htm to find out
how to keep attracting prospective buyers to your site and turn
them into buyers.
P.S. Read more in-depth articles at
http://www.profitablewebstrategies.com
This article is an excerpt from Inside Secrets to Developing a
Profitable Web Site. Visit
http://www.profitablewebstrategies.com for more information.
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