(NC)—Fed up with rising auto rates or trying to find an auto insurance partner better suited to their driving experience, many customers are contemplating switching insurance companies. The grass may not be greener on the other side. A long-term relationship with one insurance provider is likely to work in your favour during your driving lifetime.

Finding the perfect match between driver and provider, during good times and bad, is challenging. Typically, drivers" insurance rates will move up and down according to their risk profile and personal driving experience through an expected 60 years on the road. Dramatic changes in your risk profile or a significant frequency of claims over a short period of time will affect your premium. It could mean you no longer qualify, requiring you move to a specialty insurer who handles only high-risk profiles.

One Canadian insurance company, Pembridge Insurance Company, is in the unique position of covering over 90 percent of driving customers regardless of risk. "Our goal is that a customer will grow old with us," says Robin Joshua, Pembridge"s National Operations Manager. "We can cover almost all driver profiles on the road today, and we hope to cover customers through all of their life"s bumps on the road."

Pembridge has the benefit of being able to provide four tiers of insurance rates to protect drivers during good times and bad. When your driving record or market factors improve, so will your rate tier, and good drivers are rewarded with average lower rates in the long term.

To find out more, call 1-877-Pembridge (736-2743), or visit www.pembridge.com to find a Pembridge broker in your area.

- News Canada