Have you ever had a business idea that you thought was the greatest thing since sliced bread? You were sure this business idea was going to make you very rich within six months. You loved this idea. You nurtured it. You told all your friends that this idea was it. You thought about it all the time.

And then, guess what?

You implemented the idea, and you didn't make a dime.

Yet, because you were in love with the idea, you kept dumping money and time into it.

Before you know it, your money is gone. Fineally, you have to admit that the business didn't work.

If this has never happened to you, good for you. But it has happened to me. As well as other successful people I know. We fall in love with an idea. We implement it. Then we don't get the results we want. Yet we keep hanging in there because we're so in love with the idea.

That's stupid, stupid, stupid.

If your horse is dead, get off.

Here's a good example of what I mean--according to Business Week, between 1999 and 2004 Microsoft co-founder Paul Allen lost at least a third of his $30 billion fortune after five years of dumping money into media and tech companies that he thought could fulfill his "Wired World" concept of bringing cable tv, internet, and entertainment together. But because of the tech bust and the resistance from some of the companies he had invested in, it was evident early on that the "Wired World" would not come about, but Allen could not let his pet project go until he'd lost billions.

Again, if your horse is dead, get off.

How can this information help you?

Let me tell you a personal story.

I was doing a certain adword campaign. I came up with what I thought was the perfect keyword and ad. I loved it. It couldn't go wrong. I patted myself on the back on how creative and brilliant I was.

I implemented the campaign and waited for the money to pour into my bank account.

I waited. And I waited. And I waited.

I waited about a week. I had put a few hundred dollars into the campaign so far. Because I was familiar with the 'if your horse is dead, get off' concept, I pulled the campaign before I lost too much money.

But because I was so in love with my idea, when I pulled the campaign it hurt like heck.

Even though I was emotionally involved with my idea, I was able to make an objective business decision.

This is an important concept for you to grasp. It's easy to fall in love with your idea, website, affiliate program, whatever. You need to have an objective business mind. If it's not making money, get rid of it.

I realize that sometimes this is easier said than done. We invest so much emotion into our business idea. It can sometimes blind us to the fact that we're not making any money.

I want you to make money online. I want you to achieve your goal of working from home. Just keep the goal of making money online in the forefront of your mind. Don't get distracted.

Remember, if your horse is dead, get off!!