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The Value of a Nickel -- Sell Your Products at the Optimum Price

Copyright © 2004 Howard Young

When I was a wee tike of eight, my parents started working my tail off in their business -- an American Indian Hobby Shop -- named the Buffalo Robe, in Reseda CA. We sold all sorts of items ranging from beads, feathers and bells, to full regalia of Indian and Mountain Man attire.

My job was to package glass pony beads which sold at 95 cents for a bag of 50. I guess they figured I knew how to count by the second grade and trusted me to package beads by the thousands if not millions. Once a year we set up a production line where I came home after school and would sit in front of the TV watching Speed Racer and run a handful of beads across a counting board with 50 holes drilled in it. I would then scoop off the excess beads, and place the remaining 50 beads into a Dixie cup.

I wasn't very adept at the finishing process and my mom poured the beads into a clear plastic bag then stapled on a pricing label. For every packaged bag, I received a shiny nickel and by the end of the week my take home pay was about $10 -- which back in the early 70's -- was a lot of money for an eight year old.

One day I came up with a bright idea and asked my mom if we could raise the price to a buck and I would get an extra nickel per bag. She simply said "no" because there's a secret reason why the beads are priced at 95 cents. Shush! Don't tell anyone!

What my mother was trying to tell me was that when you price items just under a whole number, the buyers think they're getting a discount. Although you net less per sale, you make up the difference in volume.

Until today, I never told this secret pricing strategy passed on from generation to generation. But the cat's already out of the bag. Marlene Jensen exposes all these secrets and more in her report Pricing Psychology Report: Price changes you can make TODAY to increase cash.

If you sell anything -- online or offline -- you need to read the Pricing Psychology report. Are the sales of your product plummeting or not going as well as expected? Perhaps you should raise the price -- or lower it -- to increase sales. The report goes into details of pricing methodologies and how to select the optimum product prices to achieve the highest revenue possible.

My mother was fortunate to have this information pass down to her from her ancestors. But you can get this and more by reading the Pricing Psychology report today.

***************************************** Author: Howard Young About: Howard Young is a freelance writer and site administrator for Fizziebooks where you can read reviews and commentary on ebooks and eproducts. Website: http://www.fizziebooks.com< /strong> *****************************************