Copyright 2005 Glen Snethun

Group mail is one of the most powerful and time saving tools available to help you stay in touch with your prospects. The one I reccomend is Group Mail 5. There is a free version that allows you to send out 100 e-mails at a time. It is available at www.infacta.com. If you need need more capacity you can upgrade for a fee at the same site.

Group mail allows you to:

• Build a pipeline - The key to any successful marketing business is to keep your name and business fresh in the minds of your prospects. Group mail allows you to contact all the prospects in your data base as often as you desire with the least amount of time and effort possible. As long as you have contact with a prospect, you have a connection and connections lead to sales.

• Notify prospects of relevant information on a regular basis - Inform your prospects about promotions, team calls, events, product changes and improvements. Information is key. Use it to entice your prospects and to create a picture in their mind of them participating in your business.

• Portray your expertise in the industry you work in – Send your prospects articles, press releases, headlines or blogs written by you or about you. Demonstrate all the knowledge and expertise that you pocess about the business or opportunity you are presenting to them. Remember the key to success is to keep them thinking about what you are offering and how you are the expert who can provide the vehicle that will take them where they want to go.

• Build a higher level of trust and familiarity – Who would you like to do business with, a person you are in contact with on a regular basis or someone who calls you out of the blue? Don’t under estimate the power of maintaining contact. It is a huge world out there with many offers and opportunities. Prospects will buy from people that they can identify with. Make sure that person is you.

You may be thinking that this is all very informative but you don’t need group mail to accomplish these things. Well you are right but the one key factor you might be forgetting about is time. How much is your time worth to you?

Sending out 2000 e-mails individually once or twice a week would be a very time consuming and daunting task to say the least. With group mail the same task could be accomplished in a fraction of the time and effort that it would normally take, allowing you more time for more important activities such as prospecting.

Streamline your business any way that you can. You need all the time possible to be on the phone making prospecting calls. I know there are lots of important tasks to complete in a day but the only one that really makes you money is prospecting. The more time you have to be on the phone, the more money you will make.