14 Mar 2008 02:11:36 | Mary Invernizzi
Do you have a beautiful website, yet not enough visitors? Are
they coming and leaving your website within 10 seconds? For
example, when was the last time you reviewed the content of your
website? I will give you 6 Proven Internet Marketing Tips to
bring your website alive. I assume it's your goal, right?
Once you implement these 6 steps you will see traffic increase
and more sales.
Tip 1
Review your sales copy (usually, your main page).
Are you talking to your targeted visitors through your website?
Say what? What do you mean? Reportedly, you have 10 seconds to
grasp your visitor's attention. One costly mistake done on
"beautiful websites" is emphasizing the company's history and
product features without really "connecting" with the visitor.
What is the result? The visitor leaves the website in less than
10 seconds because he didn't see clearly how the company
will benefit him/her. This is a costly mistake because you lose
the opportunity to sell to a targeted visitor. You lost a
customer!
The most profitable website is one that states how its
information and products will benefit the visitor and the
problem it could solve. For instance, it is like you visiting a
friend and he talks only about himself and all his
accomplishments without really telling you HOW he can help you.
Got it? Good! Take these steps to review your sales copy:
a. Review your website and see whether the text attracts your
targeted visitors. For instance, use "YOU" and
"YOUR" throughout your website. Ex. I can help you with...
b. Have short paragraphs, up to 5 lines. Highlight the
important benefits your company offers to your visitors. Clearly
state how your company helps solve your visitor's problem.
c. Offer a Free Newsletter, or a Free Report, or Free Tips. In
this way, you can build up your e-mailing list by collecting
your visitor's first name, email, and country.
d. Make it a weekly habit to review your website's sales copy.
Tip 2
Make sure your website's buttons are easy to find so the visitor
clicks on exactly what they want to know. Recommended places to
have your buttons are on the top part of the page or at the top
left corner. It must be visible.
Tip 3
Determine the specific actions you want your visitors to do
while they are visiting your website.
a. Buy your products?
b. Read your articles?
c. Subscribe to your newsletter?
d. Sign your guest book?
Knowing your purpose ahead of time is important to help you
determine the context of your website. For example, you can have
different pages leading your visitor to different options. If
your visitor does what you intended them to do, then you will
have what is called a conversion rate. This takes us to our 4rd
step.
Tip 4
Calculate your website's conversion rate, which is different
than your sales conversion rate. Are you wondering how? Ok, let
me tell you how you can do it easily. Go to your traffic log,
write down the amount of traffic per month, and see how many
people did what you were expecting them to do for each page.
Remember? Was your intention for them to buy your products, read
your articles, subscribe to your newsletter, or sign your guest
book?
Tip 5
An easier way to get your targeted visitors to stay on your
website is by doing a search engine optimization to make sure
you have the right keywords, description, titles, etc. This will
help you target your specific niche market. For example, if you
are selling nutritional supplements, you will make sure you are
targeting people looking for those products instead of targeting
people looking for school books, or automobiles. It might take
some time, but believe me it is worth it. You can get started
now with these simple steps:
a. Add your main keywords in your title and throughout your
sales copy. Use them within contents, not only listing them.
b. Your best way to attract targeted visitors is through Overture
- Yahoo Search Marketing, a pay-per click service reaching
about 80% of active internet users. You can establish a minimum
budget of $30 monthly ($1.00 daily). Benefit is that you get
instant traffic and if your keywords are within the first 3
positions, you will appear not only in Yahoo, but also in
Google, MSN, Altavista and leading sites across the Web.. For
example, most of my targeted visitors and sales derive from this
service. The other benefit is that your website will rank
higher.
c. You can check your traffic ranking in Alexa. Click here
d. You can download free your Google page ranking tool. Click here or check
directly here
e. You can register in Yahoo Search Marketing here. Click
here.
Tip 6
The most important step, if you are "selling products or
services," is to make sure you have the products or service
listed with an explanation on how they benefit your visitor.
Make it simple and visible.
a. Add images of your products and how they can benefit visitors.
b. Add testimonials. Make sure you include their first name,
place of origin, or their websites to add more credibility.
Bottom line, apply the above 6 Proven Internet Marketing
Tips to attract visitors. Remember, do not be afraid to make
changes to your beautiful website to make it profitable. Ask
people for advice, test it, and make necessary changes
periodically. Remember that the main point is that you are
talking to your visitors through your website. Hence, the center
of attention is how YOU can solve THEIR problems. Believe
me, they will stay longer than 10 seconds.
So, what are you waiting for? Go and implement these 6
Proven Internet Marketing Tips and let me hear from you.
All the best and chers to your profitable internet business!
Mary Invernizzi
Recommended article: Can
I Start A Profitable Internet Business?
http://www.theinternet4profit.com/internetbusiness.html
Recommended program: We have used
this program and recommend it highly. Click here
http://www.marketingtips.com/t.cgi/827487
About Author :
Mary Invernizzi 
