14 Mar 2008 02:11:36 | JSL
What is network marketing?
In the simplest terms, it's the promoting and distribution of products through personal referrals.
When you tell someone about a movie you enjoyed, or recommend a restaurant to a friend, that
could be considered network marketing - even though the companies involved are not "network
marketing companies".
A "network marketing company" is a company that has employed the power of network marketing
and that compensates distributors or "reps" for telling others about their products.
Network marketing is one of the hottest ways to make money today, with literally MILLIONS of new
distributors coming into the industry each year.
To some, "MLM" or multi-level marketing has a negative connotation, but a lot has changed.
Today, network marketing is a globally accepted way of doing business, and is even taught at
major universities.
What to Look for in a Network Marketing Company
Besides the obvious things you should look for in any company you work with (like making sure it's
legitimate), there are many guidelines that you should go by to make sure you are working with a
company that is going to provide for you month after month, year after year and leave you with a
legacy of real wealth.
Stability.
First, you want to make sure that the company you are working with is stable. There are many
"mom and pop" start-up companies these days that are run from a kitchen table. They are usually
easy to spot - but not always. Make sure to do your research on the background of the company
that you are considering.
If the company doesn't have at least a 3-year track record of success, they have no foundation to
build on. They are still in a learning phase and you will be a guinea pig in their experimentation.
Check out the opportunity you are considering with the Better Business Bureau or any other local
agency that can give you information.
The product you will be marketing is also directly related to stability. We've seen successful
companies come crumbling to the ground because of false or improvable claims made about their
products, either by the company or by representatives. This is especially true of products in the
health and wellness industry. We've even seen claims as outrageous as herbal products that
supposedly can cure cancer. That product was a landmine waiting to happen. Just one well publicized ridiculous claim, and a company that is on top of the world today can be gone tomorrow.
That's part of the reason you must find a REAL winner CANNOT be misrepresented in a way that
would be harmful to anyone.
It's must be a product that open to MILLIONS of people worldwide and not limited to handful of
countries.
Another factor that has an effect on the stability of a company is whether it is in debt or has cash in
the bank. It's very beneficial to know that you are working with a debt-free company that has plenty
of cash available for paying reps, and for product development, growth and expansion.
Does the company offer a product that people can use, and do you know WHERE to find the
kind of people who can use the product? And, is the product renewable?
Not a lot needs to be said here, it's pretty self-explanatory. To succeed in network marketing, you
must have a product people can use, AND you must be able to tap into potential customers.
There are no network marketing companies that we know of marketing cold medicine, because it
would be nearly impossible to locate the customers who need it.
Get a product that can be used by anyone who wants to promote anything online, anyone who
wants to make more money, anyone who wants to share family photos, or anyone who could use
their own web site for any other purpose. Nearly everyone online can use our product.
The product you are marketing must be renewable. That is the basis of network marketing. You
want to be paid again and again for work you do NOW. Your customers have the tendency to want
to keep our product forever and end up loving it and don't want to get rid of it!
Is the opportunity fast? Can you make money starting today?
Many companies require you to reach a certain level of sales volume before you earn a
commission. Or, they require that the commissions on your first few sales are paid to YOUR
SPONSOR instead of you, as a "training bonus".
You want an opportunity that can start earning you commissions from the FIRST time you tell
someone about the product, and you want DUPLICATION to kick in fast so the people that you
refer to the company will also be earning you money fast.
The key to fast growth in your income and your organization is having a SIMPLE compensation
plan that can be explained in under a minute and understood by everyone who hears about it, and
having a proven way of marketing the product, that uses AUTOMATION to do work for you even
while you are not working yourself.
The company must has a marketing system that does most of the hard work for their reps.
Have a complete online animated presentation that does all the selling, telling and explaining - and
have a state of the art marketing system that allows you to simply input a prospect into the
system and it presents, answers questions, and follows up for you automatically.
All this together equals FAST growth!
Is the opportunity UNLIMITED?
Think about this. Would you like to recruit a heavy hitter who could potentially earn you hundreds of
thousands of dollars per month for his/her efforts, only to find out that your company's
compensation plan maxes out at $10K per month. Of course not!
The company that you work with should not limit your success in any way. If you generate the
business, you should be paid.
What they're talking about here is an UNLIMITED Uni-Level compensation plan. This means the
number of people you can refer and keep frontline to you should be unlimited. Example: Their
plan is a 5 level unilevel. That means you can personally refer 5 people frontline, or 5 million.
It doesn't matter.
Each of them can refer as many as they want, and so on. Nobody is limited.
You get paid 5 levels deep, for ANYONE in your organization. The only limit to the amount of
money you can earn with is the number of people in the world who can use our product. They must
place no intentional limits on your success or income.
Is the product affordable?
It's no secret that network marketers are tired of asking people for $195 up front to get started, then
another $79 per month just to stay in the business. These are made up numbers but if you've been
investigating income opportunities online, I'm sure they are not too far off from some you have seen.
You shouldn't have to go broke just to start a network marketing business. Remember that YOU
are doing the company a favor by marketing their product for them. If you're not going to use a
$100 starter pack of marketing materials, you shouldn't have to purchase a $100 starter pack of
marketing materials. That makes sense, right?
High start up costs and a high monthly cost to stay in a business leads to high attrition in an
organization, and a high failure rate. And, a high startup cost also leads to massive rejection. Reps
are sick and tired of being rejected all the time. So, it's nice to have a product that is priced low
enough that it's easy to market without fear of rejection.
A low cost product leads to a very low attrition rate, meaning even if you do very little, it's possible
for your organization to GROW and move forwards - instead of going backwards.
Their product costs must be less then $20 per month, and let EVERYONE try it for free for one week. So, their reps basically get paid for GIVING AWAY trial memberships. They don't have to "sell". It's likeyou being able to refer a friend to a restaurant and telling them they can eat there free for a week, then getting paid a commission on all their future visits to the restaurant, after they're hooked on the food.
Nice rejection free way of doing business, isn't it?
Why Network Marketing Companies Need Reps?
Why would a company pay you to recommend their products when they could just spend the
money on advertising instead? Well, in short - it's the most beneficial way to do business
GLOBALLY.
Advertising is hit or miss, we all know that. Networking companies could spend hundreds of
thousands of dollars on a national ad campaign, and there is still a chance it wouldn't be profitable,
and it would only be aired nationally.
On the other hand, with the network marketing model, the company pays only when a sale is
made. It's a win/win situation for them and their reps.
They love network marketing because it has allowed them to expand their product and opportunity into nearly 200 countries worldwide. They know that they couldn't have done this without their reps, so they choose to reward them handsomely for their efforts.
Reps are also needed to train and motivate their downlines. They work as a team to achieve a
common goal, and they love doing business that way!
When is the Right Time to Join a Network Marketing Company?
Does timing matter when it comes to joining a network marketing company? Well, only you know
when the time is right for you. Most companies never hit their full market saturation.
There are usually two major phases of growth where it's very fun to be a part of a network
marketing company.
1) Early Growth Phase - in the early startup growth phase, a company starts to pick up
steam and build its base of distributors. It can be extra-profitable to join and start building
your network in a company during this phase.
2) Momentum Phase - in this phase, word starts getting out about a company and the
serious reps start making very good money. This is where "duplication" really kicks in and
organizations start taking on a life of their own. This is the 2-3 year period before a
company hits its "critical mass" and becomes a household name.
If you want to make a lifelong income in a network marketing company, it is highly recommended
that you join a company during one of these phases, before the company hits critical mass.
The company is starting to attract the attention of serious network marketing players, which in turn
is beginning to make our reps some very nice incomes as a result of the outstanding activity and
sales that are being generated.
How to Present a Network Marketing Product?
Okay, you've decided to become a rep of a network marketing company and it's time to get things
rolling. But how do you promote the products?
First and foremost, you must be confident in the product and know that it is everything the
company says it is. If you don't use or like the product yourself, you might as well find another
company before you begin.
To successfully market any product, your prospects must be able to hear and adopt your own
excitement about what you are selling.
If you are working with another company, make sure that they have a set way of doing things that
isn't going to require you to memorize lengthy sales pitches or ingredients lists. Most of your
prospects just care, "What's in it for me", so the company presentation needs to get to that as soon as possible.
YOUR job as a rep is to be there to answer questions and inform, and to guide people in the right
direction.
A Closing Technique that Really Works
People make closing the sale a lot more difficult than it has to be. To sum up what "closing" really
is, it's asking for the sale. (Or in the case FREE SIGNUP).
But before you ask for that sale, you must know that you have given your prospect proper
motivation to purchase (or join).
Know the person's reasons for looking at your opportunity in the first place, so you can show them
how your opportunity fits into what they are looking for. There are so many great reasons for joining
and promoting a network marketing company, I'm absolutely sure you'll find plenty that fit in
perfectly with the prospect you are talking to.
Simply put, just bring out their own motivations for wanting what you have, then ask for the sale in
the most simple way possible. Don't beat around the bush. Answer any questions they have, then
ask for the sale and be confident that the outcome will be what you want it to be. It's as simple as
that. This technique works both on the phone and by email.
They key is to LISTEN and LEARN about your prospects.
Training and Duplication
No matter what company you work with, they should have a system for training and duplication, to
show new reps what needs to be done and how the business works, and tools that will allow them
to duplicate the success of their upline members who are already successful.
A simple proven system is key. Does the company has one?
When a new member signs up, they must receive an entire series of training/instruction emails.
They also have access to opportunity calls, so they can bring prospects to them if they are not
yet comfortable answering questions themselves.
Last but not least, they must have a active forum which members can communicate and share
their problem and success plus unlimited support 24/7.
If you are going to pursue ANY network marketing opportunity, do visit http://www.netgoer.ws
as it meets the above criteria.
Thanks for reading and have a nice day.
About Author :
Feel free to use this article on your website or ezine as long as the following information about author/website is included.
http://www.netgoer.ws