Big Bang of the internet world...SMO, working in reverse order of the expansion theory (as not expanding but contracting the space), has brought the world closer giving enough web space and voice to subdued thoughts. The viscous circle of Social Media Optimization continues to exist everywhere with full vigor and mash-ups. Social Media Optimization can be defined as a tool to optimize websites so that it can be more viable, easily approachable and simplified to other websites and communities online. It provides an online platform to publicly share your feelings and opinions, exchange views, to reciprocate experiences and perception with online websites and communities. SMO may take place in several forms as per your convenience to commute. SM helps you to succeed in this corporate world, all you need to do is to broaden your views, by developing and implementing it and then vanquish your obstacles and make a meaningful contribution for all the web users. SMO brings inbound links to your website and so are of great value in promoting your website. SMO has not only survived all the changes but also adapted to all the technological changes and needs as "survival of the fittest" hits all categories and digital world surpassed the analog technology. SMO helps you to optimize the web content in different forms: * Text * Image * Audio * Video These web content needs to be distributed using following mediums to gain momentum: * Social Networking Blog is one of the most powerful tool for SMO. Blogs are content (may be personal, business or media, political) published on web (online journals) in reverse chronological order at regular intervals. You can share your personal views related to any topic and also link back to other websites, post comments and feedbacks. Content rich blog that drives traffic and attract visitors to broadened our network bandwidth. All you need to do is be very specific with your topic. The content should be original, new and relevant. Once your regular post is traverse by search engine like google, there is price tag attached to every achievement. You can subscribe to these blogs using RSS feed. There are many sites to help you build blogs of your choice and then publish your own profile and expand your horizon by linking to friends and communities. MySpace, a blogging platform, provides enough space to get connected with your friends and all related communities, the game lies in playing and placing your cards. Play with text, image, audio and video files, Technorati (blogs search engine), Sneakerplay and Indymedia are well known palyers in this field. * Web Feeds (RSS, Atom) Mash-ups, it is a software or application that combines useful information and content from different sources into an integrated, more useful piece of information providing more mobility to web players by having access to additional information of real world entities. You can enjoy the real world video and music on your YouTube (a video blogging platform). Web Feed is one way to promote mash-ups. RSS (Really Simple Syndication) syndicates and organize web content in a new RSS format and distribute it as a feed on website as a new content .new content and notify subscribed readers of any new related content that surge, without actually visiting the website. RSS has brought radical changes by moving blogs to join broader communities to rethink, participate. * Bulletin/ Message Boards Message boards are of great help in optimizing your website as they have helpdesk, discussion forums that are ready round the clock to resolve your problems with their simplest solutions. * Podcasts Podcasts are audio and video files on internet that can be made available by subscription to all its users. When you subscribe to it you get the right to access all its services and there are many in-built facilities all to sooth you. Most useful of all these is the downloading facility (either on computer or media player). You can upload as well as download your music tunes, audio and video contents and also produce your own film. You need to target the right audience so that your audio-video content are distributed globally on all sites supporting these features. blip.tv is a well known video podcasting platform. * Wikis Wikis commonly known as 'online encyclopedia' can be treated as a separate section driving SMO with its rapidly expanding community. It is store house of information satisfying all its visitors and members with its inevitable, indisputable, unique, accurate, rich, updated content and vocabulary. It is right platform to explore and add to your knowledge base as it gives you collective information starting from scratch (origin) to future prospects. A member of wikis community has the right to add and edit information on own. * Social Book Marking The bottom-line of social book marking is same as social networking, starting from subscription, having personal home page and then expanding your network through friends and contacts, difference lies that here we discuss and focus on particular content. Many book marking sites based on particular theme have placed themselves well on this global stage. del.icio.us: Globally sharing bookmark platform by tagging your content Digg: a news and content sharing platform, lots of traffic comes from these websites Flickr: a photosharing platform in UK Webjay: a music playlist sharing platform Reddit : platform for posting links to a website content, has dicussion desk for all queries Newsvine : it is a platform for sharing news stories and opinions for specific communities StumbleUpon, Yahoo! Answers, Ma.gnolia, Yahoo! 360, LinkedIn, Squidoo, Wikihow, Ning, Frappr, Furl, Wetpaint, 43 Things, Shoutwire, Shadows, YourElevatorPitch, Jotspot, BlinkList, etc. * MMOG (Massively Multiplayer Online Game)Understand the market need "demand & supply" is the driving force of every economy. Second Life, an online virtual gaming world is best example of MMOG. All brand corporate players are taking interest to play and win the market and accept SMO as their new market strategy. Search Engines will continue to have their monopoly but there will be a gradual reduction in the numbers of visitors and traffic to the search engines with the penetration of SMO tools in the internet world. The internet game is tough to win and competition will be more tomorrow but the SMO success mantra "Prepare and Perform" will remain like Teflon in this unreal world. With its deeper impact on this advertising world SMO will conquer and dwell upon the web.

Author Payal, a SEO Consultant.