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14 Mar 2008 02:11:36 | Mason Duchatschek
Salespeople hate to make cold calls and business owners hate to
take them. Now there’s a way to eliminate stress on both ends of
the line. Until now, voice mail had been a barrier between
salespeople and customers. It can now be an advantage for both,
thanks to a new sales approach called Direct Voice Mail
Marketing.
An electronic device attaches to a phone to make it possible for
inexperienced sales assistants to deliver pre-recorded messages
into voice mail boxes of prospective clients that sound like the
salespeople made the calls themselves. When used correctly,
customers’ voice mail boxes offer chances to leave uninterrupted
commercials for even the most hard-to-reach decision makers.
This approach to selling eliminates a salesperson’s exposure to
rejection and expands the amount of contacts a salesperson can
make in a day. Prospective clients can listen to the messages
and decide if they are interested without being interrupted or
pressured. Interested customers call back to request information
or schedule appointments.
Copyright 2001, Mason Duchatschek
About Author :
Mason Duchatschek is the president of AMO-Employer Services,
Inc., in St. Louis, Missouri, and co-author of the book Sales
Utopia: How to Get the Right People, Doing the Right Things,
Enough Times. His phone number is 1-800-245-0445, and his
company’s website is www.amo-es.com.
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