Have Answers for These Questions Before Building a Website By Suresh Babu

What is the purpose of the website? Whom this website is built for? Who is the targeted audience? What is the demographic target? What is the entry page? What is the exit page? Is your website designed for each class of visitors? Small, Medium and large who do you want to attract? How can you get them there? Do you have a budget for Marketing? What kind of marketing will be more effective? Who is going to do the marketing? In-house/ Outsource? Is your website optimized for the right keyword? Apart from online resources do you seek offline marketing? Is there a person dedicated to maintain the website on a regular basis? What kind of programs is used? Do you have quality outgoing and incoming links? Is your website better than your competitor? What is unique about your site? Why should visitors buy from your site when there are hundreds of sites out there? Is your site Search engine and user friendly? Do the visitors know where else to go when they arrive to your page? Are there different paths for visitors who may have different reasons for visiting the site? Are there any distractions that can keep visitors from completing the tasks? Is there enough information on the pages? If a person comes back and ready top purchase will it be easy for them to purchase? What makes the pages memorable and visitors will remember if they leave the site? Does your website make visitors to trust you and proceed to buy a product or services? Will visitors see what they are looking for right away when they arrive?

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