The Process of “Vivid Thinking” Which Makes Success Certain” - Part 1 by: Jason Katzenback

Some principles are so simple that we often overlook their significance. For instance, success is lack of failure; each failure is due to some mistake; each mis­take in action originates in some mistake in thinking. To change from failure to suc­cess, it is necessary to develop those processes of thought which prevent mis­takes, and which lead to success.

There is a process of success. It is a dual process. The first step is vivid imaging in thinking. It is the subject of this chap­ter. The second step is idealized doing. It is the subject of the next chapter. This dual process-vivid imaging and idealized doing -guarantees success. You have often been told that success comes to the man who "uses his brain"- that is, to the man who thinks. But mere thinking will not prevent him from making mistakes; neither will purposeful thinking, nor well thought out plans.

Thinking in vivid images is the only process which always prevents mistakes.

Even great experts make mistakes when they fail to think in vivid images.

The great Quebec Bridge fell down in the process of construction. All the factors de­termining its construction had been given careful thought by great engineers. There had been months of exact figuring and cal­culation of stresses and strains. Certainly, the engineers and constructors did not in­tend it to collapse, delay their work, injure their reputation as bridge builders, and cause loss of life.

Yet, it did collapse, and hence someone- evidently many engineers - made some serious mistake in thinking, overlooking some important factor. Can such mistakes in examining a plan-no matter what it is -be prevented? Can they always be pre­vented?

As you study the failure of the noted en­gineers who planned the Quebec Bridge, and the colossal blunder of the great engineers who planned two of the subways of New York City, you will be convinced that the most expert and careful thinking about a plan, and the most exact examination of it, do not guarantee success nor prevent fail­ure. You will also be convinced that noth­ing but vivid images can prevent such fail­ures.

This study will not mean much to you unless you realize that an idea differs from a mental image, and unless you discriminate between the process of "thinking-in-ideas" and that of "thinking-in-vivid-images."

Your mind is a living consciousness, but you often permit the greater part of its con­tent to die. The content is usually a colony of corpses of images which were once alive. That is the difference between ideas and vivid images. Ideas are the dead corpses of images which were once living and vivid.

In his mind, the successful inventive genius forms vivid images of every part of the machine which he is constructing. Be­fore it is made, he mentally sees each part separately, and all parts assembled and working together. After examining a new machine he is able at any time to re-image a picture of the machine. He re-sees the image when the physical object is no longer present. That is thinking in vivid images.

You look at the same machine; but, after leaving it, you are able "only to think about it." That is thinking in ideas. Vividness is a quality of mind which makes geniuses, and it can be developed. When you read "the iron is hot," you think of the idea of heat. When you accidentally put your finger tip on the red hot iron, your mind thinks in vivid images of special heat, because an image is the immediate result of sense impressions. A vivid image is formed by sense impres­sions. So, you can develop vividness in thinking by use of your special senses-by use of all of them. There are more than five special senses. There are twelve. They are color, sound, smell, taste, balance, motion, direction, heat, cold, weight, tactility, and pressure. Images formed by using only a few senses may lead to mistakes. Vivid images formed by using all the senses are infallible.

Success begins by testing every factor of your plan by vivid sense images. That means testing what you plan to do by men­tal pictures formed by use of all of the senses. If you are testing a thing, use the special senses themselves. If you are test­ing plans or propositions, use the sense images.

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