18 Feb 2008 03:53:39 | Virginia Reeves
This powerful technique for problem-solving and idea generation
puts you in touch with imaginative capabilities by tapping into
ideas that might be buried or just waiting on the edge to be
released.
The primary purposes of gathering to brainstorm are to take a
flexible look at solving a problem, overcoming an obstacle,
creating a plan for a new endeavor, and overall increasing the
power of teamwork.
With greater openness - communication and cooperation among the
participants tends to increase. More than one possibility,
solution, or perspective is put forth which enhances the
probability that a better end product or service will result.
Once people are encouraged to share ideas without fear or
censure, judgment, or immediate evaluation - creative abilities
flourish. The quality of ideas rises and one idea tends to
trigger another. This is often referred to as synergy. It is
also good to include people from several arenas to gain more
variety.
Too often, in work and community organizations, the people who
will be directly affected by a change are not asked to
participate in the planning stages. This could lead to an end
result that may not be as effective as it could have been - or
worse - may be resented because it is impractical or because of
it being viewed as a forced implementation. This certainly will
not lead to a smooth transition or good morale.
Overcoming resistance to change is enhanced when more people
have a stake in the planning and outcome. A stronger feeling of
ownership emerges which leads to an easier and more successful
implementation.
Communication skills are improved during brainstorming sessions
as participants articulate their thoughts and feelings. Keeping
track of this output is important. If ideas are not written down
they are too easily forgotten. Seeing ideas together can lead
people to see how two or more may work in conjunction with
another. Many useful ideas are generated that may not be used
for the current project but could prove useful for later
consideration or with other endeavors.
Brainstorming is wide open to interpretation and experimentation
- let your mind play with ideas rather than fighting them or
applying too much logic. Make replies to specific questions
short - simply convey the main idea. After several rounds have
taken place, group the ideas into categories and then start
pursing how they can best be used.
Sessions using these brainstorming practices can be looked at
with a sense of pleasure and productivity if handled in the
spirit of people at all levels working together. Generating
additional thoughts gets the flow going towards the creation and
implementation of whatever you are working on, dreaming of, or
playing with.
Instead of making one line resolutions for the new year - try
brainstorming for more options and possibilities to achieving
that which you seek. May each year bring you even more success,
fun, and synergistic projects and relationships.
About Author :
Copyright 2002 by Virginia Reeves. This article may be
reprinted; inform the author via mailto:rainbowop@onemain.com.
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