A lot of folks think, they need to spend a lot of money in order to place well in the search engines. While there are some good companies out there that will do a good job for you, you can do it yourself with some time, effort, the right resources, tools, and some knowledge. While it is true, the more links you have, the higher you go in a lot of search engines, but many other factors have to be taken into consideration. Titles, descriptions, meta-tags, keywords, doorway pages, links, structure are just a few to consider. What most people like about search engines, is when consumers do a search, they are already a qualified customer when they find you and get to your site. Other people feel the search engines do not play that big of factor if they advertise correctly. When you think of Microsoft, you don't need a search engine to find it. You simply type in the name,and you're there. Why? Because of Microsoft's marketing and advertising. It is a name, a name everyone is well aware of. Of course having the kind of money that they have in their budget to spend every month would make your site a household name too. We don't have that, so here we are back to the search engines, ezines, newsletters, classified ads, banners, links, newspaper, radio, TV, word of mouth, etc. yes, you have to spend money to make money most of the time. The old saying "In order to make a large fortune, first you start with a small fortune." is right. Everyone needs to start with a budget. Usually 10% to start, down to 1% as you grow used to be the norm. Now, 20% to start, and 10% as you grow, and remain at 10% for continued controlled growth. I don't care if you start out at $5.00 dollars a month, or $50,000.00 dollars a month. You should always spend a percent on advertising, and marketing for your business health. To create the kind of name that Macdonald's has, took a lot of money and some very smart people. Keep track of everything you do. There are many good companies out there that can tell you how, and where every hit you have came from. You need to know what works, and what doesn't. Sometimes a name factor does come in to play, and you don't know it. Yes, you can have failed campaigns, but every time you advertise, you are getting your name out there, so it helps. If you get people to know your name, you have won the war! From there, it's up to you, your people, and your company to take care of your traffic, your name, products, service, website, etc. So, what's in a name? Everything! Your Entire Business! Your Life! Your name and your business name may as well be the same, because how people think of your business name, how people remember your business name,and how people respond to your business name, will determine if people BUY! Which will determine how you LIVE! When advertising, marketing, and spending your budget, think of it from the name perspective. Take care of it, and it will take care of you.