11 Mar 2008 02:45:04 | Ed Hough
You have 3 seconds to capture a consumer's attention at Point of
Sale. It's a fact that 70% of the consumer's purchasing
decisions are made in-store and that 50% of them are unplanned.
Your product can live or die on the sales floor. The visual
display (banner, poster or illuminated sign) you create for your
product is your ultimate sales tool. If your display doesn't
grab attention in a pleasing way, your product will be
overlooked in favour of others that do.
Big budget isn't essential. What is essential is knowledge of
both your potential customer and the end user. Expensive visual
displays don't necessary draw - eye-catching, useful and
appropriate displays do.
A good sign captivates and educates the buyer.
The Visual Display of one of your products can affect the
purchase of others. The more your signage reinforces your
company image the more likely a purchaser will associate one
product with another, making for additional selling
opportunities.
Point of Sale materials, however, are a very specialized
business and it is wise to consult with professionals in the
design of your collateral materials.
When you have 3 seconds to catch a customer's eye, large
appealing Visual Display's such as banners, posters and
illuminated signs will do the job. To learn more about Visual
Display's please visit our website.
About Author :
Visual Display and Print is a digital printing company that
prints large format banners, posters and signs for the Gold
Coast, Queensland, Australia. Banners,
Posters and Signs For Gold Coast, 
