11 Mar 2008 08:26:40 | Wendy McClelland
Many people assume that since you work from home you should
charge less. I disagree - when you consider that most home based
business people are supporting families, paying their own
benefit package including medical and dental, and have increased
liability in terms of insurance and licensing - I think home
based businesses should charge close to or the same as other
businesses.
Home based business can offer that's unique is personalized,
customized service that may not be available from a larger
company. These extra touches are well worth paying for in my
opinion.
In figuring out how much to charge for your services you can do
a number of things to set fees:
1) Go online to some of the wage comparison sites and see what
jobs similar to yours pay a) www.salary.com b)
www.monstermoving.monster.com c) www.salaryexpert.com
2) Also, online take a look at some of the job sites and see
what salaries are being offered to people who would do the same
type of job as your are going to be doing. Remember though your
work isn’t 9 – 5 each day....being self employed often means
longer hours and there is no overtime pay.
3) Talk to people you know who work in the industry you are
entering and see if you can get an idea about the salary range
4) If what you’re doing is something very unusual and unique ask
yourself “what would I pay for this service?” “what can my
customers afford to pay”
5) Sometimes your pricing REALLY does depend on what the
customer is willing to pay – wealthier clients will pay more for
a haircut than someone who makes minimum wage (eg. $500 versus
$7.99) This is why you need to ABSOLUTELY clear about who your
customer is – and to remember you CANNOT be all things to all
people.
6) Are you willing to offer a discount to repeat customers? Will
you offer refunds or just exchanges?
7) You need to be VERY clear on all pricing issues before you
start your business.
Here's some more basic tips to get you on the right path when it
comes to setting fees:
1) Don't do work for nothing - set up an estimating formula -
give each client a cost breakdown and stick to it - if you have
to change it get the client to approve the cost overrun BEFORE
you go ahead and do more work.
2) Turn down work that isn't worth the time to do - this may
sound callous - but why sit up until 2 a.m. doing work that is
costing you money - yes you're working, but for what?
3) Some jobs will pay off in referrals and business in the
future - just be sure you're doing work that will pay off later,
if you've taken a discounted rate of payment.
4) When it comes to doing work for friends, know in advance what
your policy will be. This can be a very difficult situation, so
be clear from the start. Many a friendship has been damaged or
destroyed over a business misunderstanding! Don’t let yours be
one of them. This also holds true for work you may do for
non-profit agencies or charities. Decide IN ADVANCE how many
hours per month you will "give away" to a good cause. Do NOT
allow yourself to go over the amount you've set.
There is a lot of good information available about what salaries
people in various industries are being paid – take advantage of
it to your benefit. Set fees that make you feel appreciated and
your work valued. Ensure that the fees let you pay the bills,
cover your expenses, make you feel what you are doing is
worthwhile, and make sure you save some for a rainy day and have
some fun too!
About Author :
Wendy McClelland is a motivational speaker and marketing
consultant. She has been a nominee for Canadian Entrepreneur of
the Year, and is a Canadian Achiever! Wendy’s first website won
numerous awards, including being named as “one of the best
business sites on the ‘net” by the N.Y. Times. Wendy’s life
mission is to “motivate people to think without boundaries” and
it’s also the name of her website! Visit
www.ThinkWithoutBoundaries.com today