Most people attempting to do business online not only send out a great deal of email, they also receive it.

In order for your email message to stand out from the crowd, it must be different and unique. Otherwise, it will wind up getting deleted before it is read.

And, in order to be the "Perfect Online Ad" it only needs two (2) "Key" elements:

1. A "Killer" Title.

2. An Email Link.

The Killer Title.

The Title must be short, no more than 6 to 8 words. Less in this case would be more.

The very best Title I have ever seen in an email message was just 3 short words long. It captured my attention and enticed me to click on the link to visit a web site.

Can you guess what those words might have been?

It was a question.

All it said was, "What is this?" And then it gave a url.

That was the extent of the message.

Your Title must be in the Subject area of your email message and I recommend that you make use of one or more action words to capture your readers imagination.

If you would like a FREE list of about 50 Action Words: mailto:action_words@emailexchange.org

An Email Link.

The other "Key" element of the "A Perfect Online Ad" is to include an email link in your message.

Yes, you could include a web site address, like the email message with the 3 short words in the Title that got me to pay them a visit.

But, placing an email contact for those interested to click for further info will provide you with something a web site might not; a future way to contact your prospect.

If you send out an ad with a web site address, even if your prospect does visit your web site and then leaves, how can you do a follow-up message to that prospect?

If you first get their email address, then send them the web site address, then you will be able to send them our a follow-up email message to help entice them to visit again for a possible sale.

And, what would be the "Perfect Follow-up" to the "Perfect Online Ad"?

Respond with a short email message that is no more than 5 lines of text long and DO include your web site URL in this email message for people to pay you a visit.

If they just had your web site URL, they could easily visit and you might very well never hear from them again.

But since you now have their email address, you can do a follow-up email message to them in about 3 to 5 days and keep yourself fresh on their minds.

Do not follow-up in just one day because many people will set aside their email to read for another day.

After all, don't you find it annoying when someone starts bombarding you with follow-up emails on a daily basis?

Give your prospects time to be impressed with your first message. "A Perfect Online Ad" will bring you more response and success than you can possibly imagine.