09 Mar 2008 05:33:12 | Randy Wilson
Do you like to create pictures and designs, or writing? Do you
love to look at the greeting cards in your local stores? Then a
greeting cards home business could be for you. This is a
business with incredible growth, and income potential. It also
gives the greeting card home based business owner several
options in the business itself.
A greeting card home business opportunity can have you doing
only one part, such as drawing or writing. This same business
can be selling e-cards or cards sold in stores. It could also
entail purchasing a territory from a larger card distributor.
The first step in how to start a greeting card company is to
decide what part of the greeting card business you want to focus
on. As a freelance greeting card artist, you would focus only on
designing cards for other companies. There are costs associated
with this option and could include the purchase of a computer
and graphic art software if you don’t already have these items.
If you decide to be a freelance greeting card writer, your home
based greeting card business would focus on only writing the
phrases to be used on greeting cards. For this, you only need a
computer and quick turn around time.
Of course, you can always freelance as both a writer and artist.
To get jobs you must contact companies to see if they are in
need of freelancers. They pay from $50 an assignment to several
hundred dollars per assignment. However, until you build up a
portfolio of samples, and sometimes even after, jobs can be hard
to find.
Another option is to purchase a vending route from a larger
greeting card company. This route becomes your way of starting a
greeting card company. You are required to keep current clients
stocked in cards, replace old cards with new ones and get new
clients to build your income. You have start up costs that can
run from several hundred to several thousand dollars in
inventory. However, when you take the cards to the clients, you
receive your payments right then.
If you want to start your own line of cards, your greeting card
business plan would focus on all aspects of greeting card
businesses. You will design and write each greeting card inside
and out. Your creative freedom would not be hindered by someone
telling you what they want. You would make all the decisions and
it would truly be your greeting cards business.
Being a greeting cards home business owner would make the
internet your best marketing tool. You wouldn’t be able to
compete with larger greeting card companies, so you will want to
create a special niche for your cards on the web and in small
local stores.
This option requires research before beginning the creation of
cards for your greeting cards home business. You will need to
price printing services and software. Once you have these ready,
you can being creating. Go ahead a start creating cards, but at
the same time, think of a name for your greeting cards home
business and create a website.
Websites are very easy to create, depending on the provider you
decide on. Research domain name registries and web site
providers. The more web pages and information you want to
provide will influence the charge of the web site. A greeting
cards home business web site should be able to be effective
without many extras at first. The extras can come later.
Once your website is ready, put pictures of your cards and
ordering information into it. If you create the web site
yourself or pay someone else to do it, make sure the site is
search engine optimized. This will bring more people to your
greeting card web site and start selling your cards.
Since some people like to hold cards and feel their quality
before purchasing, it may be best to have your greeting cards
home business web site offer one free card, or one free sample
package per household. This gets your cards on the market and
helps drive customers to your web site. Also, consider creating
a special “Thank You” card that you personalized by you for all
inquiries and orders. This is another way to let people know the
quality of your cards.
Have the cards printed as the orders come in to the web site.
Offer personalized cards to increase sales. Make sure you have
plenty of designs for each category. You want your greeting
cards home business website to look full, but not cluttered.
You now know several of the options available to start your
greeting cards home business. Now all you have to do is to
decide which is the best option for you. This business can grow
to be as large or as small as you want it.
© Copyright Randy Wilson, All Rights Reserved.
About Author :
Randy has dozens more home based business articles such as Small Business Franchise and Financial Consultants.