(c) Copyright 2005 by Keir Smith

One of the problems information marketers face today is coming up with ideas for hot information products that they can sell over and over.

Well, I have some good news for you. I'm going to share with you 2 of my favorite ideas for creating hot in demand information products that will get your customers excited to give you their money.

Step One: Target audience.

This is the cornerstone of creating your hot information product. Having an information product for the right audience is the only way for you to get your prospects to fork over their hard earned cash.

For example, when I created a report for email marketers. I put the word email marketers right smack at the beginning of the report. And if you'll notice, I lead off this report with the word information marketers. If you're an information marketer, and you come across this report, then you will quickly identify with it.

Why?

Because, you guessed it, I used a targeted word right at the beginning .

So the trick here is to make sure you include a word or phrase that directly target's your audience. Preferably in the first paragraph. This way your audience will immediately know that this is the report they're looking for.

Step Two: Pick a hot topic.

Here is where you will really catch a few fish. The thing here is to find a pressing problem your target market is having and make their problem the basis of your report. This will attract your target market to your report faster than fly paper can catch a fly.

And it's also important to mention that your report should stress that they can find the answer to their problems right there in your report.

When you do this correctly, your prospects will be lining up to get their hands on your information.

Need some help finding out what exactly is a hot topic for your market?

I thought you would.

What I like to do is visit forums that are related to the topic of my report. And the way I find these forums is by doing a quick google search. For instance, I'll type in marketing forum if my report is about marketing. Or I'll type in affiliate marketing forums if my report is about affiliate marketing.

Once I find a forum, I'll start to snoop around a bit. What I'm looking for here is "Hot Topics". By just looking at the post's with the most responses let's me know that this is a hot topic.

Next I'll look for the root of the posts. By this I mean, what was the post that started it all. And once I find it, I'll begin to look for possible angle's on this topic that I might be able to create a information report on.

And the rest is simply researching and compiling information that I find in my studies.

That's it. Congratulations! You've just created a hot information report.

You can really get the ball rolling if you create a new report at least once a month for different hot topics you come across. Charge between $10.00 - $27.00 for them, and out the door they go. Now you've suddenly got your own information publishing bakery.