09 Mar 2008 03:50:23 | Jenna-Lyn Rounsaville Roman
Publicity is obtaining editorial coverage or features for your
business. Publicity is getting your business reported as news.
Examples of publicity are newspaper and magazine articles, radio
and television interviews and Internet forums and much more.
These are just a few reasons you should consider letting your
business tap into the power of publicity.
1.Effective – Publicity has been proven to be 10 times more
effective than traditional advertising. Your customers believe
what they read in the newspaper or watch on the TV news because
humans by nature believe what is reported to them as news.
2.Affordable – Obtaining publicity can cost as little as $0
dollars. Business owners can substitute a little time and
imagination for money or hire publicity professionals, many of
which have very affordable rates when compared to advertising.
3.3rd Party Credibility – Having reporters write about your
business in a news format gives your business 3rd party
credibility that’s extremely valuable. Anyone can sing their own
business’ praises, but getting respected people in the media to
do it provides a type of credibility that ads and money just
can’t buy.
There are numerous other reasons to use publicity. Next time you
are looking for a new way to get the word out about your
business, consider tapping into the power of publicity.
About Author :
Jenna Roman co-owns and operates JR Publicity, an Englewood,
NJ-based public relations and marketing firm with her husband,
Josh Roman. The team has great enthusiasm for helping businesses
obtain invaluable publicity. For additional information visit
www.jrpublicity.com. 
