09 Mar 2008 03:49:55 | Stephen Cope
Website ranking is about your position in the search engine
results for a particular keyword. Search engine optimisation is
about making a Website/Web pages to rank highly (first 30
results) on the search engine results Page (SERP).
Your Website Ranking/Position is Important
Your Website rank or position for a particular keyword is what
determines whether or not you receive visitors from the search
engines. It is generally accepted that if you are not ranked in
the top 30 search results for a particular keyword then as far
as the search engines are concerned you donĘt exist for that
keyword.
Check your Website Ranking/Position Manually
To check your Website rank for a particular keyword the go to
the search engine whose position you want to check and enter
your keyword. You then need to go through the results and try to
locate your Website URL in the results. This manual method of
checking your Website ranking position is both time consuming
and tedious. It is however the most reliable and search engine
friendly.
Goggle have made Checking your Website ranking at Goggle easier
with a ranking page www.googleranking.com which allows you to
check your Website position in the first 1000 results.
Exactseek also have a very similar feature at
http://www.exactseek.com/srank.html
Because Exactseek usually index within a week I use it as a
quick check for my web page. If I canĘt get it to rank at the
top or near the top in Exactseek it is unlikely to rank high in
Goggle or Yahoo.
Check your Website Ranking Using Software Tools
There are many Website ranking tools and software packages that
will automate this process of position checking and they are
essential to most webmasters. However despite their use and
prevalence the major search engines do not allow them. They are
however tolerated. So in respect to the search engines please
donĘt overdo the use of website ranking software.
Online Ranking Tools
The following sites provide free online tools for checking your
position at the major search engines:
http://www.webmaster-toolkit.com/search-engine-position-checker.s
html
www.gorank.com/seotools
www.netmechanic.com
Offline RankingTools
Search engine positioning software like WebPostion Gold and Web
CEO also incorporate tools for checking your ranking at the
search engines. As you would expect they offer far more features
than the online tools and will check your position at far more
search engines than the online tools.
Get a good Website Ranking
Your choice of Website theme is the main factor determining the
ease of achieving high ranking. A Website theme that very few
Websites are targeting will be easier than themes that have a
lot of competition.
How to Improve Your Website Ranking
There are two principal ways of improving your website position:
Web Page optimisation and Link generation. Web page optimisation
requires you to carefully construct your Web page around you
keywords whereas link generation involves getting other websites
to link to your website.
For information on how Meta tags affect your website ranking
see Meta tags explained.
Any updates to the We
bsite Ranking article and simlar articles are available at
the making a
website site.
About Author :
Stephen Cope is a freelance trainer and the Webmaster at - making a
website and IncrediMail
and Outlook Express Updates .