09 Mar 2008 03:49:55 | Caroline Jordan MBA
The air in my client’s office nearly crackled with her
irritation. A scheduling snafu had left a client without
important services. “I guess I just have to do everything
myself,” she ranted.
My calling as a small business consultant requires that I
maintain objectivity in the face of a client’s frustration and
anger. My calling as a human being and a small business owner
myself leads me to empathize with what she was feeling at the
moment.
It often seems, as small business owners, that we do indeed have
to do everything ourselves. No one understands our business like
we do, no one has the single minded dedication that we do. But
here is a simple truth: If you have to do everything yourself,
you’re not doing it right.
Now, my client knows this and because she does, she operates a
growing, successful company. But, we all have our moments. You
see, in the beginning, your business is you. You are the
president, the bookkeeper, the janitor, and the one who makes
the product or performs the service. It is at this crucial time
that you can best impact the future of your business. If you
don’t separate yourself from the day-to-day aspects of your
company, you will run yourself into the ground.
Taking the approach of “I have to do everything myself” is a
great recipe for burnout. How do I know?
GULP! Well, uh, um…it happened to me—yup! ME. Big know-it-all
smarty-pants small business consultant. I walked right up to the
trap and stuck my foot in it. And suddenly, I found myself so
depressed and frustrated, I was ready to walk away from the
business I had spent years building.
How did it happen? Did I lose my passion for helping small
businesses succeed? Not at all. I still cared very deeply. So,
what was the problem? I asked myself this question over and over
as I repeatedly banged my head against the wall.
The problem was this: I was trying to be “The Solution”. I was
trying to do everything for everybody and still work on my own
business. What’s wrong with that? Being the solution is what
business is all about, isn’t it? If my customer has a need
shouldn’t I step up and try to fill that need?
Look at it this way, I’m a consultant. My job is to teach others
how to do what needs to be done. A small business doesn’t need
an MBA to do the payroll. A small business needs a payroll
system that works long-term. My job is to set up systems that
work, to develop systems that are sustainable and workable
solutions for the business at all stages of growth.
Once a system is working, it then becomes my job to teach others
how it works. Then, the System becomes “The Solution.” I am
merely an “Interim Solution.” I learn, I teach, I get out of the
way. Only then have I truly taken care of my customer.
Apply this to your own business. Are you performing tasks that
take you away from your most important functions? Are you
focusing on the long-term growth of your business or are you
spending all your time on activities for which you are merely an
“Interim Solution”? By focusing on what is truly important,
you’re better able to find the balance between what is best for
your customers and your business.
About Author :
If you're one of the millions of Self Employed Professionals who
is: feeling stressed and disorganized, tired of working long
hours for less you're worth, and struggling for focus, Small
Business Mastermind, Caroline Jordan MBA has a Special Report
just for you. It's called "Seven Secrets for Small Business
Success". Get it by going to http://www.TheJordanResult.com . It
won't cost you one red cent. Get it now. Sta