The ability to "communicate with a focus" (action) plays a vital role. Regardless of our occupation, the individuals who excel in a specific field and are able to communicate this knowledge to benefit others and themselves always win. Be attentive to your presence, voice, body language, eye contact, and actions. Communication has many forms and when used properly you win. Democracy and capitalism form a communication system allowing us to work with one another. In the United States, political campaigns are abundant because 2004 is a Presidential election year. Will George Bush be reelected, the Democratic candidate, or an Independent? A political campaign is won on the ability of a leader to communicate to the people their path forward for a better future. Newly elected President Franklin D. Roosevelt said in his inaugural speech, "let me assert my firm belief that the only thing we have to fear is fear itself - nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance." Everyday we wake up with a positive winning attitude or a negative losing attitude. The choice and decision is yours. A positive winning attitude communicates life is fun and your a success. A negative losing attitude communicates the opposite. Therefore, wake up with a positive winning attitude. There is no cost and it has numerous mental and health benefits. Your ability to communicate determines whether you have a winning sales call. The next time you communicate with an individual, focus. It will differentiate you and should give you a competitive advantage. It takes practice. Your lunch meetings will be more meaningful and when you say "hey" and talk to your significant other instead of heading straight upstairs your personal life will be more meaningful. Selling will become a winning proposition. If I receive good communication from the players, coaches, and fans during a sporting event, I know we will win. The players communicate to me by making plays. If my team intercepts the ball, I cheer. If my team allows a touchdown, I'm not cheering. The announcer and scoreboard also inform me of who is winning the game. I wish I knew every language in the world. Could you imagine the ability to connect with people? When two people don't know the same language communication still takes place. In Washington, DC I parked my car, began walking, saw a man and woman making what appeared to me to be abusive gestures. His face looked thwarted and so did hers. In my mind, I was to calm the situation and I thought this can't be happening. As I approached, I realized they were using sign language. As I looked at the buildings, engraved above the door on the building to my left was Gallaudet University. I told a friend about my experience and he informed me Gallaudet University is a school for the deaf, hard of hearing, and hearing students. It made more sense to me. Assumption is a losing form of communication. To address traditional communication think of the following. What you say, how you say it, your listening skills, your understanding, and response make an impact. I was flying from Atlanta, GA to Pittsburgh, PA. I observed a lady sitting beside me reading a book intently. We were thirty minutes outside of Pittsburgh when the plane started losing altitude. It felt like we were on a roller coaster. The plane was definitely communicating there's a problem to the pilot and passengers. When there's a problem, you better fix it, especially when on an airplane. The lady beside me started reading fast, prayed, started to look nervous, and grabbed my arm tightly. Being positive minded and knowing something had to be done, I utilized humor to calm her and myself. I told her with a humorous I know what's happening tone, "Don't worry; they are just backing off the jets." Someone giving her some positive and knowledgeable sounding input calmed her and the airplane became stable and we landed safely in Pittsburgh. I did the best I could do and I'm glad I didn't have to do better. I made up the humorous line to benefit her and I. Understand, prayer and humor when used correctly are winning forms of communication. A significant form of communication is motivation. Motivation gets you to think and do. It provides fuel for professional and personal fulfillment. My motivational tip for the New Year is for you to "communicate with a focus" (action) and you will have more fun, create more value, develop better relationships, and show you care. Be genuine, comfortable, and patient. Remember, "Communication is the difference between winning and losing." It will make a significant difference in your life. Be a winner! Raju Gavurla, President of LiiiVEN™, Inc. is a Motivational Speaker and Consultant. Client Modular Approach programs on motivation, communication, and mental health assist you in achieving your professional/personal goals. Contact him at 404-918-7366, e-mail raju.gavurla@liiiven.com or visit www.liiiven.com. Copyright 2003 LiiiVEN™, All rights reserved. Duplication whole or in part must include this entire attribution.

Raj believes being nice is the key ingredient to achieving greater success. When speaking to audiences and working with clients, Raj always has a "You and I Are Going For The Victory!" attitude.