Imagine if you had in your hand a simple, bullet-proof, 7-step checklist to test your ads and sales letters.

Well, here’s a simple 7-step checklist that Joe uses every time he writes copy. Every marketing piece of his that passes the test has gone on to generate sales.

In one of his lesser known books, "Making Ads Pay," legendary ad man John Caples reveals a 7 step formula for successful advertising. He wrote:

"This check list is based on the results of hundreds of advertising tests. It is based on millions of dollars spent in experiments designed to find out what kind of advertising sells and what kind doesn't sell. The next time your prepare an ad or a commercial, put this check list alongside of it."

Use Caples’ checklist to give your ad the final test. You can even use the following list to check any ad, whether it is for radio, television, print, or even for the Internet.

1. Does your ad attract the RIGHT AUDIENCE?

Does your ad STOP the right people---the ones most likely to be interested in your product or service? Does your headline, photo or opening grab the attention of your most likely prospects?

2. Does your ad HOLD the audience?

Does your ad maintain the attention it achieved? You may have stopped them, but does your ad make them STAY? Does your ad or commercial speak to his or her interests, needs, hopes or dreams?

3. Does your copy CREATE DESIRE?

Do you promise benefits to the reader? Do you reveal what the customer WILL GET? Do you tell them what's in it for them? Do you clearly explain the advantages of your product or service? Does your ad make them feel and want your service?

4. Do you prove it is a BARGAIN?

Is your price lower than usual? Are you giving more service or adding more value than your competitors? Are you offering something no one else has?

5. Do you establish CONFIDENCE?

Or to put it the way Caples said it: "Prove it is not a gyp." You may have people interested in your ad. But now they're wondering if what you claim is really true. Dissolve their fears with testimonials, a guarantee, or any other PROOF you have.

6. Do you make it EASY TO ACT?

If you want your prospects to do something, have you TOLD THEM what to do? Have you given them the information they need so they can do it? Have you made responding to your ad or commercial simple and easy?

7. Do you give your prospects a reason to ACT AT ONCE?

Your potential customers may be ready to buy---but they won't unless you give them a GOOD REASON to act now. If your price is going up, say so. If supplies are limited, say so. If this is a limited time offer, say so. Have you given people a logical and believable reason to take you up on your offer right now, this minute?

So if you ever need a quick, proven checklist to test your ads or sales letters, just ask yourself these 7 questions and your ads and sales letter will become cash-generating machines.

Best riches, Andrew Clacy P.S. If you haven’t grabbed a copy of Joe Vitale’s new 12-part course guaranteed to turn your business into a million dollar money-sucking machine, I highly suggest you take another look.

In my honest opinion, any person who owns that package will become a profit generating, recession-proof business.

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