09 Mar 2008 03:49:55 | Robert Imbriale
Do you dream of dramatically increasing the number of people who
come to your web site? Do you tend to limit yourself only to
Internet-based promotions?
I want to share a little secret with you about how you can use a
regular old postcard to build traffic to your web site by the
thousands in almost no time at all!
Now before you go out of the room screaming, just listen for
just a moment. This past month, I have been using postcards with
my clients and they have a dded literally thousands of names to
their client lists! That's right, and they did it by using
little 3x5 inch postcards that are sent via regular old
snail-mail!
I realize that this is not new technology, and that it may not
even be all that sexy, but what I do know is that it REALLY
WORKS! And the results are nothing shy of amazing, if you know
how to make the most of this powerful medium.
Are you curious to learn how? Read on because I am going to tell
you and then I'll share a few secrets to postcard marketing that
will explode your response rate!
Postcards work because more people read them. . .and they are
read more often because there is no envelope to open. Everybody
will look at a brightly colored postcard when it arrives in the
mail. So the first thing to know is that you always use brightly
colored postcards. I prefer sunshine yellow for my postcards.
Start with a powerful offer. I like to offer a FREE E-BOOK. So I
put the words "FREE E-BOOK" in big bold letters across the top
of the postcard. Yes, it's fine to be bold! Remember, your goal
is to capture attention, so use the biggest, boldest type face
you can get!
Under that bold headline, I'll generally provide a little more
info about the value of the Free E-book. It may look like this:
"You can GET RICH on the Internet! Learn how in a powerful FREE
E-Book by Expert Internet Marketer, Robert Imbriale. Claim your
FREE copy of this eye-opening E-Book now! Go to
http://www.ultimatewealth.com"
That's it. I will not put any more copy on the postcard. I may
include a graphic of the cover of the e-book, but nothing else.
It's possible to say too much, so you're better off saying less,
and getting more response because the prospect is now curious
and will come to your web site to find out more!
All I want to do is get the prospect to RESPOND by going to my
web site. So I give them enough information to get them curious
and then let them come to my site to get the whole story.
You could also run a contest and use the words, "You Could Win"
along the top of your postcard. I tested this headline a few
weeks ago for one of my clients,
(http://www.welburngourdfarm.com) and the results were amazing!
In just a few short days, they had received thousands of visits
to their site because of this one little postcard!
Your postcard must simply attract attention and then send the
reader to your web site. NEVER try to SELL off the postcard!
There is simply not enough room to convince a prospect to make a
purchasing decision. And I know that your natural temptation is
to try and tell them about EVERYTHING that you have to offer.
DON'T DO IT! Stay focused, keep it short and you'll see
thousands of people on your web site in just days!
Get your list together, (or rent a list from a list broker)
print your labels, place a mere 20-cent postage stamp on each
postcard and drop them off at your nearest Post Office. There is
not that much to this form of promotion, and it will be well
worth your efforts, if you follow the simple guidelines I've
just outlined for you.
My very first online marketing promotion was a postcard mailing
that I used to promote my very first online marketing venture in
1989. At the time I invested less than $200 to print and mail my
postcards and made over $5,000.00 in sales!
The good news is that postcards are just as profitable today as
they were then! So, go get some postcards made up, bring them to
your local printer and get a few thousand copies made. In days,
you'll see a nice jump in traffic to your web site - and your
profits!
This is one great marketing tip and I've got at least 20 more on
my CD called, "21 Ways to Promote Your Web Site." Get yourself a
copy right now at www.ultimatewealth.com and you'll be on your
way to Internet profits without investing a fortune in
advertising!
About Author :
Robert Imbriale is an internationally known Internet Marketing
Expert who has helped sell well over $100 Million in products
and services over the Internet. He is the author of several
books, including his latest, "Internet Mareting Secrets" which
you can get for free by going to http://www.ultimatewealth.com
Robert can be reached via e-mail at robert@ultimatewealth.com