Are your email marketing campaign's bringing in the dough, or are they just plain dud's?

If it's the second answer - then you need to ask yourself this question.

Is your campaign's sales sagging because you're pushing a bad product out to the public or is it just that you have a really bad offer?

When you can honestly answer that question - you will have the key to unlocking your sites profit potential.

Would you believe that after 5 years of doing email marketing...I've found that there are only 4 reasons why your customers won't give you their money.

They are:

1) They have no interest in what you are offering.

2) They don't want to pay what you are charging, or can't afford to pay.

3) Your offer did not get your reader's attention, so they never considered your offer.

4) Your reader does not believe your claims.

Did you know that reason number 4 is the biggest stopper of getting the sale?

The claims that you make in your offer has to be believable in the mind of your customer.

If they aren't...then you can forget about ever making the sale.

Only when you answer the question of "Will my reader trust what I say to be true?" - can you expect to get your customer to hand over their money to you.

And one of the easiest ways for you to get your customers to trust you is by letting them try your product for free...for a while.

But here is where most people who use the try before you buy offer really screw themselves up.

You see, in order to use this type of offer to get sales you have to have deep pockets.

That means you have to be able to wait for your money.

If you cannot wait 10, 20, or 30 days before getting your money then you will have to try a slightly different version of the offer.

You can offer a try and hold. That works by asking your customers for a check or credit card number and you have promise and assure them that you will not do anything with it for 10, 20, or 30 days.